Michael Sherman

Evaluator
DISC Type : sdc

VP National Sales-Site Security and Surveillance at AiN Group

Los Angeles, California, United States

Overview

Michael Sherman is a seasoned enterprise and channel leader specializing in security and surveillance SAS solutions. Currently the VP of National Sales at AiN Group, he has a history of leadership roles at companies like Pro-Vigil and Sennheiser. He holds a Bachelor of Business Administration from Long Beachs College of Business.

He has been formally recognized as an "Honored Listee" for his professional contributions and achievements in his field.

Personality Overview

Fast But Analytical

Quality Focused

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Channel Leadership
His career includes national channel management roles at both Sennheiser and Jabra, demonstrating a consistent focus on building and leading partner ecosystems.
Security & Surveillance
As VP of National Sales for Site Security at AiN Group and former National Sales Manager at Pro-Vigil, this is his core area of expertise.
Solution-Driven Sales
He has shown appreciation for information that aids in "driving solutions, " indicating a focus on solving customer problems over just selling products.

Media Appearances

Michael has no verified media appearances

Work History

5-2024
VP National Sales-Site Security and Surveillance at AiN Group
1-2022 - 2-2024
National Sales Manager-Security and Surveillance at Pro-Vigil Surveillance Services
4-2017 - 1-2022
General Manager at Intellicom Communications
5-2016 - 4-2017
National Dealer and Enterprise Manager-Video Meeting Room Solutions at Sennheiser
9-2011 - 5-2016
National Channel and Enterprise Manager at Jabra

Education

Bachelor of Business Administration - BBA from Long Beach - College of Business

More Information

Social Presence :

Prographics :

Exp : 14 Location : Los Angeles, California, United States Job Level : Senior Designation : VP National Sales-Site Security and Surveillance at AiN Group
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Be prepared for comments or questions that are critical of your product or your claims
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Michael

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Michael take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Michael

Personality Compatibility


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