Madhur Rathi

Critic
DISC Type : C

Director at Econiture - Recycle Bell Private Limited

Amravati, Maharashtra, India

Overview

Madhur Rathi is the CEO and Co-founder of Econiture (Recycle Bell Private Limited), an award-winning company that transforms plastic waste into sustainable furniture. With over eight years in waste management and a background in industrial engineering and an MBA, he is an expert in creating circular economy solutions for dry waste in tier 2 cities like Amravati.

His passion for sustainability was ignited by a waste-management conference during his MBA, which changed his career path. He is deeply committed to solving the plastic waste problem and creating a positive environmental and social impact, including improving the livelihoods of local waste pickers. Colleagues have described him as passionate, creative, and detail-oriented.

He co-founded his company with three childhood friends in his hometown, turning a local waste crisis into an innovative business.

Personality Overview

Critic

ROI Driven

Negotiator

They don’t appreciate bells and whistles unless backed by data.  They choose to analyze logically and value facts to emotions. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Circular Economy
His company's core mission is to avoid landfills by creating a circular economy for dry waste, seeing recyclables as valuable resources.
Sustainable Design
He pioneers the manufacturing of eco-friendly furniture from 100% recycled plastics, creating a durable and long-lasting alternative to wood.
Waste Management
Has over eight years of experience and expertise in the complex logistics of dry waste segregation, processing, and recycling.

Media Appearances

Madhur has no verified media appearances

Work History

4-2017
Director at Econiture - Recycle Bell Private Limited
6-2015 - 11-2016
Project Coordinator at Let's Recycle - NEPRA Resource Management Pvt. Ltd.
10-2014 - 6-2015
Head of Processes at Let's Recycle - NEPRA Resource Management Pvt. Ltd.
6-2014 - 9-2014
Project Lead at Let's Recycle - NEPRA Resource Management Pvt. Ltd.
5-2013 - 6-2013
Summer Intern at Videocon Industries Ltd

Education

2012 - 2014
Master of Business Administration (MBA) from Welingkar Institute of Management
2005 - 2009
Bachelor of Engineering (B.E.) from Ramdeobaba college of Engineering and Management

More Information

Social Presence :

Prographics :

Exp : 12 Location : Amravati, Maharashtra, India Job Level : Mid-senior Designation : Director at Econiture - Recycle Bell Private Limited
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Insights For Selling To Madhur

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Do not use very emotional or colorful language
  • Don’t try too hard to build a relationship with them
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Madhur is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Madhur

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Madhur move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Madhur take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Madhur

Personality Compatibility


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