Madison Umina

Galvanizer
DISC Type : Id

Associate Director, Artist Brand Management at Warner Music Group

Los Angeles, California, United States

Overview

Madison Umina is the Associate Director of Artist Brand Management at Warner Music Group, specializing in paid media and marketing strategies for WMGs global catalog. A graduate of Emerson College, she is described by colleagues as diligent, creative, and data-driven, with a knack for developing innovative, actionable solutions.

While in college, Madison expressed a desire to work for a company that embraces womens rights, social change, or advocacy. She is a vocal supporter of her colleagues professional journeys and shows a keen interest in career development by sharing industry-related resources with her network.

Madison is a two-time Bronze award winner at the prestigious Clio Music awards for her work in 2024 and 2025.

Personality Overview

Persuader

Self-Assured

People-Oriented

They do not mind taking risks and can make hard decisions, if necessary.  They like to keep things under control. They will bat for you if they come to believe in you.

Topics They Care About

Artist Brand Management
Her current role is focused on developing and executing brand strategies for artists within Warner Music Group's extensive catalog.
Paid Media Marketing
Has a deep background in managing paid media campaigns across social, digital, and traditional channels like TV, print, and out-of-home advertising.
Award-Winning Campaigns
Her work has been recognized with two Clio Music awards, indicating a drive to produce creative and impactful marketing that achieves industry recognition.

Media Appearances

Madison has no verified media appearances

Work History

10-2025
Associate Director, Artist Brand Management at Warner Music Group
1-2025 - 10-2025
Senior Manager, Paid Media Marketing at Warner Music Group
1-2023 - 12-2024
Manager, Paid Media Marketing at Warner Music Group
10-2021 - 12-2022
Associate, Paid Media at Edelman DXI
1-2021 - 10-2021
Audience Engagement Assistant at MIT Technology Review

Education

2017 - 2020
Bachelor of Science - BS from Emerson College
2013 - 2017
High School Diploma from Revere High School

More Information

Social Presence :

Prographics :

Exp : 6 Location : Los Angeles, California, United States Job Level : Mid-senior Designation : Associate Director, Artist Brand Management at Warner Music Group
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Insights For Selling To Madison

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing how others made similar decisions
  • Take a friendly, informal yet confident approach while pitching
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be excessively objective, focus on building a story first
  • Don’t rely too much on what they promise, make your own deductions
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Madison is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Madison

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Madison move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Madison take some risk or not?

  • They can take risks if necessary.

You And Madison

Personality Compatibility


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