Mads Dirckinck-Holmfeld

Questioner
DISC Type : c

New Category Brand Manager at BAT

Copenhagen, Capital Region of Denmark, Denmark

Overview

Mads Dirckinck-Holmfeld is a New Category Brand Manager at BAT, responsible for brand performance in Denmark, Finland, Iceland, Greenland, and the Faroe Islands. A graduate of Copenhagen Business School, he specializes in strategic planning, brand activation, and business intelligence, with a focus on transforming the business towards new alternatives.

He has progressed through several roles within BAT, starting as a Junior Executive and advancing to Key Account Manager before taking on his current brand management position. His feed shows he is actively involved in team building and hiring.

Unique fact: His current role gives him strategic brand responsibility for unique markets including Greenland and the Faroe Islands.

Personality Overview

Price-Sensitive

Not Easily Convinced

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

New Category Brands
His current role is centered on driving the performance of BAT's new category brands and transforming the business toward better alternatives.
Nordic Market Strategy
He is responsible for brand strategy and activation across a diverse portfolio of Nordic and North Atlantic markets, including Denmark, Finland, Iceland, and Greenland.
Business Intelligence
Lists Business Intelligence and PowerBI as key competencies and was previously responsible for integrating PowerBI as a key performance measurement tool.

Media Appearances

Mads has no verified media appearances

Work History

4-2024
New Category Brand Manager at BAT
11-2021 - 4-2024
Key Account Manager at BAT
1-2021 - 11-2021
Key Account Executive at BAT
11-2018 - 1-2021
Trade Planning Executive at BAT
8-2018 - 11-2018
Junior Executive - Trade Sweden at BAT

Education

2016 - 2018
Master of Science (MSc) from Copenhagen Business School
2013 - 2016
Bachelor's degree from Copenhagen Business School

More Information

Social Presence :

Prographics :

Exp : 12 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Middle Designation : New Category Brand Manager at BAT
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Insights For Selling To Mads

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mads is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Mads

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Mads move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Mads take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Mads

Personality Compatibility


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