Mads Dirckinck-Holmfeld
Login to view DISC.Mads Dirckinck-Holmfeld is a New Category Brand Manager at BAT, responsible for brand performance in Denmark, Finland, Iceland, Greenland, and the Faroe Islands. A graduate of Copenhagen Business School, he specializes in strategic planning, brand activation, and business intelligence, with a focus on transforming the business towards new alternatives.
He has progressed through several roles within BAT, starting as a Junior Executive and advancing to Key Account Manager before taking on his current brand management position. His feed shows he is actively involved in team building and hiring.
Unique fact: His current role gives him strategic brand responsibility for unique markets including Greenland and the Faroe Islands.
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