Maf Sonko

Observer
DISC Type : ic

President at Victor

Indianapolis, Indiana, United States

Overview

Maf Sonko is the President of Victor, a fintech firm recently acquired by Jack Henry. With an MBA from Alliance Manchester Business School, he leads efforts in embedded payments and Payments-as-a-Service (PaaS). Colleagues describe him as versatile with a work ethic that is above reproach, highlighting his leadership in product strategy and operations.

An entrepreneur at heart, Maf co-founded AidBanc to improve financial management for global non-profits. He also co-founded a unisex sock brand with his wife to celebrate African heritage. He has expressed a long-term goal of returning to his home country, the Gambia, to make a positive impact.

Unique Fact: He co-founded "Socks of Africa, " a brand that puts African history, architecture, and cultural artifacts onto socks.

Personality Overview

Example Seeker

Assertive

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They ask a lot of questions and rely heavily on information and collaterals. They are generally good communicators and can be hard to convince.

Topics They Care About

Embedded Payments
His company, Victor, specializes in providing embedded payment APIs, a topic he frequently discusses in the context of Payments-as-a-Service (PaaS) for financial institutions.
PaaS Strategy
He has spoken on industry panels about the balance between market opportunities and compliance in the PaaS space, a key focus of Victor's acquisition by Jack Henry.
Fintech for Non-Profits
Co-founded AidBanc, a treasury management platform designed to help global non-profits manage international aid and reduce financial inefficiencies.

Media Appearances

Maf has no verified media appearances

Work History

1-2025
President at Victor
4-2023
Chief Operating Officer at Victor
3-2021 - 5-2023
SVP, Head of Product Strategy and Operations at Victor
11-2019 - 12-2024
Co-Founder at AidBanc
11-2020 - 2-2021
Fintech Consultant at MVB Financial Corp. (MVBF)

Education

2013 - 2016
Master of Business Administration (M.B.A.) from Alliance Manchester Business School
2004 - 2007
BS from North Carolina State University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Indianapolis, Indiana, United States Job Level : Leadership Designation : President at Victor
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Insights For Selling To Maf

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Help them realize that there is no personal risk in making this decision
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maf is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Maf

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Maf move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Maf take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Maf

Personality Compatibility


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