Magda Cardenas

Go-getter
DISC Type : d

Customer Account Executive at VETRO, Inc.

York, Maine, United States

Overview

Magda Cardenas is a Customer Account Executive at VETRO, Inc. , focusing on SaaS sales and international market development in the telecommunications sector. A Johns Hopkins University alumna, she is passionate about driving digital transformation in Latin America. Colleagues describe her as professional, reliable, dedicated, and highly motivated, with outstanding analytical and communication skills.

Magda is deeply committed to fostering female leadership in technology, serving as the President of the "Mujeres de Fibra" (Women of Fiber) committee for the Fiber Broadband Association LATAM Chapter. She frequently hosts and presents at initiatives aimed at empowering women in the industry and creating inclusive, collaborative environments for professional growth.

She leads a major industry initiative to promote and expand female leadership and contributions within the Latin American telecommunications space.

Personality Overview

Self-Confident

Direct & Candid

Vision Oriented

They can be nudged to make faster decisions by offering what they value.  They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

LATAM Connectivity
Her work at VETRO and the Fiber Broadband Association is centered on expanding fiber optic infrastructure and driving digital transformation across Latin America.
Female Leadership
As President of the "Mujeres de Fibra" committee, she actively leads initiatives to empower and advance women in the telecommunications industry.
SaaS for Telecom
She represents a leading SaaS platform for fiber optic network management, specializing in sales and account management for the telecom industry.

Media Appearances

Magda has no verified media appearances

Work History

10-2024
Customer Account Executive at VETRO, Inc.
3-2021
Sales & Marketing Data Analyst at VETRO, Inc.
8-2020 - 12-2020
Product Specialist at Abbott
6-2014 - 2-2016
Marketing Specialist at ListenTrust (formerly Listen Up Español)
6-2013 - 6-2014
Technical Set Up Specialist at ListenTrust (formerly Listen Up Español)

Education

2007 - 2009
MS from The Johns Hopkins University - Carey Business School
Certificate from Northeastern University

More Information

Social Presence :

Prographics :

Exp : 10 Location : York, Maine, United States Job Level : Middle Designation : Customer Account Executive at VETRO, Inc.
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Insights For Selling To Magda

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Highlight the competitive differentiation of your product

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Avoid long winding pitches, stay objective
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Magda is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Magda

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Magda move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Magda take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Magda

Personality Compatibility


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