Magda DeSimone

Editor
DISC Type : CS

Vice President of Retail Technology at Associated Supermarket Group

Port Washington, New York, United States

Overview

Magda DeSimone is the Vice President of Retail Technology at Associated Supermarket Group, leveraging an extensive background in retail IT and sales management. She is a strong administrative professional with a Bachelor of Business Administration in Marketing from Baruch College.

Based on her professional history in marketing and advertising, she likely has a keen interest in how major brands connect with consumers. Her interests in companies like The Walt Disney Company and American Express suggest an appreciation for strong brand narratives and customer experiences.

A key focus for her is leading and showcasing her retail IT team, as seen at industry events like the Krasdale Trade Show.

Personality Overview

Late Adopter

Skeptic

Sometimes Friendly

Being observant comes to them naturally.  They tend to have clarity about their needs and constraints, and are unlikely to over-promise. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Retail Technology
Her entire career, from Alpha1Marketing to her current VP role, has been focused on implementing and managing retail technology and IT solutions.
Supermarket IT Solutions
As the VP of Retail Technology for Associated Supermarket Group, she is directly involved in the unique tech challenges and solutions for the grocery industry.
Point of Sale Systems
She has direct experience in this area, having served as General Manager for AM/PM Point of Sale Solutions & Service.

Media Appearances

Magda has no verified media appearances

Work History

3-2023
Vice President of Retail Technology at Associated Supermarket Group
9-2021 - 3-2023
General Manager at AM/PM Point of Sale Solutions & Service
3-2019 - 3-2022
Corporate Director of Retail Technology at Alpha1Marketing
1-2011 - 2-2019
Director Retail Field Technology at Alpha1Marketing
1-2002 - 1-2011
Retail IT Manager at Alpha 1 Marketing

Education

1980 - 1984
Bachelor of Business Administration (BBA) from Baruch College
1976 - 1980
Education details unavailable from Newtown HS

More Information

Social Presence :

Prographics :

Exp : 23 Location : Port Washington, New York, United States Job Level : Senior Designation : Vice President of Retail Technology at Associated Supermarket Group
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Insights For Selling To Magda

During A Call Or A Meeting

DO's

  • Actively address their concerns around change, risk, and acceptance by users
  • If they are not asking many questions, nudge them to ask questions rather than just starting to talk yourself
  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Magda is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Magda

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Magda move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Magda take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Magda

Personality Compatibility


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