Magnus Edholm

Observer
DISC Type : ic

Spreading the digitalization gospel as head of marketing for Siemens Digital Enterprise at Siemens

Greater Munich Metropolitan Area, Germany

Overview

With over 25 years of experience in digitalization, Magnus Edholm leads marketing for the Siemens Digital Enterprise. His career has focused on engineering and simulation software, previously serving as Marketing Director for Tecnomatix and Product Manager for digital manufacturing solutions within Siemens.

Magnus finds great motivation and pride in the work of his global marketing, sales, and product teams. His interests outside of Siemens include innovative companies like Walt Disney Imagineering, suggesting an appreciation for creative applications of technology.

He has spent his entire career focused on digital manufacturing and human factor simulation solutions.

Personality Overview

Curious

Assertive

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Digital Twin
He frequently posts about the comprehensive digital twin, highlighting its importance in making advanced technologies more accessible for small and medium-sized businesses.
Industrial AI
Actively promotes how AI is transforming industry, from the shop floor to the boardroom, and rewrites the rules of design, automation, and production.
Industry Events
Magnus is a strong advocate for industry events like RealizeLIVE and CES, encouraging customers to attend to learn how to work smarter and innovate faster.

Media Appearances

Magnus has no verified media appearances

Work History

1-2017
Spreading the digitalization gospel as head of marketing for Siemens Digital Enterprise at Siemens
2009 - 1-2017
Drove digital manufacturing as marketing director for Tecnomatix in the DACH-Region at Siemens Digital Industries Software
2-2008 - 2009
Product management and product marketing for Siemens Tecnomatix solutions! at Siemens PLM Software
1-2007 - 2-2008
Product manager for the Tecnomatix digital manufacturing solutions at Siemens
1999 - 2002
Human factor simulation expert, factory design and Siemens 3d-visualization solutions at Engineering Animation, Inc (EAI)

Education

Education details unavailable from University of Skövde
Education details unavailable from Wargentinsskolan Östersund

More Information

Social Presence :

Prographics :

Exp : 26 Location : Greater Munich Metropolitan Area, Germany Job Level : Mid-senior Designation : Spreading the digitalization gospel as head of marketing for Siemens Digital Enterprise at Siemens
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Insights For Selling To Magnus

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Build rapport, it will come handy to handle hard questions later
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Magnus is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Magnus

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Magnus move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Magnus take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Magnus

Personality Compatibility


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