Magnus Iden

Questioner
DISC Type : c

Sales Director Ricoh Finland at Ricoh Finland Oy

Greater Stockholm Metropolitan Area, Sweden

Overview

Magnus Iden serves as the Sales and Marketing Director for Ricoh Sweden and the Sales Director for Ricoh Finland. Drawing on executive leadership education from Cornell University, he focuses on modern, value-creating strategies. Colleagues describe him as a competent, visionary, and empathetic leader who successfully coaches his teams to achieve their goals.

Outside of work, Magnus is an enthusiastic golfer, often participating in corporate golf events. He also follows international sports and has shown public support for the Swedish national football team during major tournaments.

Peers consistently highlight his ability to perceive opportunities and innovative solutions where others might only see challenges.

Personality Overview

Not Easily Convinced

Price-Sensitive

Value Seeker

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to fully evaluate every situation.

Topics They Care About

Partner Collaboration
He is actively strengthening partnerships through new initiatives like the Ricoh Unity Partner Programme to foster mutual growth and success.
Digital Transformation
He focuses on guiding customers through their digitalization journey by leveraging solutions like process automation to deliver tangible value.
Coaching Leadership
Described by others as a modern leader who coaches instead of instructs, he empowers his team members to develop and succeed in their roles.

Media Appearances

Magnus has no verified media appearances

Work History

11-2023
Sales Director Ricoh Finland at Ricoh Finland Oy
1-2022
Sales and Marketing Director at Ricoh Sverige AB
1-2019 - 4-2022
National Channel Manager Indirect and SMB at Ricoh Sverige AB
10-2018 - 1-2019
National Indirect Channel Manager at Ricoh Sverige AB
4-2016 - 10-2018
National Sales Manager SMB at Ricoh Sverige AB

Education

1-2022 - 3-2023
Executive leadership from Cornell University

More Information

Social Presence :

Prographics :

Exp : 26 Location : Greater Stockholm Metropolitan Area, Sweden Job Level : Mid-senior Designation : Sales Director Ricoh Finland at Ricoh Finland Oy
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Insights For Selling To Magnus

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Magnus is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Magnus

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Magnus move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Magnus take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Magnus

Personality Compatibility


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