Thomas Landergren

Questioner
DISC Type : c

Product Marketing Manager at Ricoh Sweden AB at Ricoh Sverige AB

Sweden

Overview

Thomas Landergren is a Product Marketing Manager at Ricoh Sweden with expertise in go-to-market strategy and cross-functional team leadership. Educated in marketing at Påhlmans Handelsinstitu, he is also certified in using Microsoft Copilot, showing a focus on leveraging new technologies for workplace efficiency.

A colleague describes Thomas as a special colleague who is a responsive and committed listener. He is praised for his ability to maintain an impressive overview of most situations and for offering well-thought-out advice.

He has a keen interest in promoting sustainable business practices, particularly around efficient water management.

Personality Overview

Cautious & Analytical

Price-Sensitive

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

AV Technology
Actively promotes Ricoh's presence at major industry events like ISE in Barcelona, highlighting a passion for simplifying collaboration through smart AV technology.
Cloud Security
Writes about the importance of secure cloud infrastructure, especially in light of geopolitical shifts, and the need for European companies to find alternatives to US platforms.
Corporate Sustainability
Shares posts about Ricoh's recognition on the CDP's "A List" for water security, emphasizing that water management is a critical part of ecological balance.

Media Appearances

Thomas has no verified media appearances

Work History

6-2021
Product Marketing Manager at Ricoh Sweden AB at Ricoh Sverige AB
11-1999
Business Developer at Ricoh Sverige AB
1994 - 1999
Consultant at Demaze/MacMekarna
4-1989 - 10-1994
Sales at Core Apple Center

Education

1981 - 1982
Marketing from Påhlmans Handelsinstitut

More Information

Social Presence :

Prographics :

Exp : 36 Location : Sweden Job Level : Middle Designation : Product Marketing Manager at Ricoh Sweden AB at Ricoh Sverige AB
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Insights For Selling To Thomas

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Thomas is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Thomas

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Thomas move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Thomas take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Thomas

Personality Compatibility


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