Magnus Macdonald

Critic
DISC Type : C

Director of Business Development at Jordenen SA

France

Overview

Magnus serves as the Director of Business Development at Jordenen SA, leveraging extensive experience from his previous role as Global Sales Director at LEA Networks. His background includes specializations in team management, negotiation, and intercultural relations, underpinned by an MA from The University of Edinburgh and a Master of Philosophy from Edinburgh Napier University.

Personality Overview

Critic

Negotiator

Information Seeker

They don’t appreciate bells and whistles unless backed by data.  They prefer to do logical analysis and value evidence over emotions. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

International Business
Drives international growth in his role as Director of Business Development and has a background as a Global Sales Director.
Telecommunications
Actively engages with the telecom sector by attending major industry events like Network X in Paris to stay ahead of trends.
Security Solutions
Demonstrates a professional focus on the security industry by attending specialized events such as the Expoprotection Sécurité salon.

Media Appearances

Magnus has no verified media appearances

Work History

1-2024
Director of Business Development at Jordenen SA
4-2016 - 12-2023
Global Sales Director at LEA Networks
SAGEMCOM at Permanent
1994 - 1997
Sales Manager at Adhesion Group

Education

1986 - 1991
MA (Hons) from The University of Edinburgh
1991 - 1993
Master of Philosophy - MPhil from Edinburgh Napier University
1981 - 1986
Secondary (high) school (Baccalauréat) from Glenalmond College

More Information

Social Presence :

Prographics :

Exp : 13 Location : France Job Level : Mid-senior Designation : Director of Business Development at Jordenen SA

Interested in

Sports

Rugby

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Insights For Selling To Magnus

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Be ready for penetrating questions and critical examination of your pitch
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Do not use very emotional or colorful language
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Magnus is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Magnus

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Magnus move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Magnus take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Magnus

Personality Compatibility


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