Maheshwaran Tharali Chandrasekar

Judge
DISC Type : Dc

Head of Marcomms & Brand Strategy at Danube Home

Dubai, United Arab Emirates

Overview

Maheshwaran is the Head of Marcomms & Brand Strategy at Danube Home, building decisive marketing strategies that define brand identity and positioning. An award-winning expert with a Masters degree from the University of Essex, colleagues describe him as intelligent, strategic, and an "in-sync professional perfectionist. "

Outside of his core marketing role, Maheshwaran appears to be a reflective individual, sharing thoughts on personal growth, overcoming challenges, and finding balance beyond the "excitement of constant chaos. " He has a clear interest in leadership and what it takes to develop better leaders.

He has authored brand focus articles for major international publications like THE WEEK and OUTLOOK.

Personality Overview

Generally Skeptic

Objective Thinker

Features Driven

They prefer to move quickly, and expect the same from others.  They put a lot of effort into ensuring personal success. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

Brand Strategy
His entire career focuses on engineering brand identity, tone, and positioning. He leads branding, rebranding, and brand refresh projects from start to finish.
Go-to-Market Strategy
He designs and adapts go-to-market strategies for new products and categories, tailoring them to specific regions and channels.
Marketing Attribution
He recently posted about the challenges of attribution models, cookie deprecation, and the need to optimize marketing spend amid margin pressure, indicating a current focus.

Media Appearances

Maheshwaran has no verified media appearances

Work History

7-2024
Head of Marcomms & Brand Strategy at Danube Home
6-2022 - 4-2024
Content Strategist at DSA
6-2018 - 4-2022
Subject Matter Expert at Merit
6-2014 - 4-2018
Content Writer at Freelance

Education

2009 - 2010
Master's degree from University of Essex
2005 - 2009
Bachelor of Engineering (BE) from Anna University Chennai

More Information

Social Presence :

Prographics :

Exp : 10 Location : Dubai, United Arab Emirates Job Level : Mid-senior Designation : Head of Marcomms & Brand Strategy at Danube Home
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Insights For Selling To Maheshwaran

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Objectively showcase the impact that your product creates
  • Speak about competitive differentiation that your product offers

DONT's

  • Avoid being too verbose
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maheshwaran is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Maheshwaran

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Maheshwaran move?

  • If convinced, they can reach decisions quite fast.
  • Can Maheshwaran take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Maheshwaran

Personality Compatibility


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