Elda Chavez Anaya

Evaluator
DISC Type : dcs

Subdirector Tarjetas de Débito at Grupo Financiero Banorte

Mexico City, Mexico

Overview

Elda Chavez Anaya is a seasoned banking professional, currently serving as the Deputy Director of Debit Cards at Grupo Financiero Banorte. Her career showcases deep expertise in payment card strategy, having held similar roles at HSBC and Banco Santander. She holds a Masters degree in Technological Innovation Management.

Based on her professional focus, Elda appears passionate about enhancing financial services through technology. She shows a keen interest in innovations that improve customer experience and security in daily transactions, particularly for low-value payments. She actively engages with and encourages new initiatives in her field.

She has built a specialized career focused exclusively on debit and credit card strategy across multiple major financial institutions.

Personality Overview

Hard To Convince

Quality Focused

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Payment Card Strategy
Her entire career, from Santander to HSBC and now Banorte, has been dedicated to developing strategies for credit and debit cards.
Customer Experience
Publicly commented on the importance of improving the customer experience in financial services.
Fintech Innovation
Holds a Master's in Technological Innovation Management and has expressed interest in secure, modern payment solutions.

Media Appearances

Elda has no verified media appearances

Work History

2-2024
Subdirector Tarjetas de Débito at Grupo Financiero Banorte
10-2025
Subdirector de Tarjetas de Credito at Grupo Financiero Banorte
Gerente Estrategia y Comunicacion Tarjetas de Credito at HSBC
Gte TdC at Banco Santander

Education

8-2020 - 6-2022
Maestria en Gestion en Innovacion Tecnológica from Universidad Iberoamericana, Ciudad de México
1998 - 2002
Licenciatura en Mercadotecnia from Universidad del Tepeyac, A.C.

More Information

Social Presence :

Prographics :

Exp : 1 Location : Mexico City, Mexico Job Level : N/A Designation : Subdirector Tarjetas de Débito at Grupo Financiero Banorte
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Insights For Selling To Elda

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Elda is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Elda

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Elda move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Elda take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Elda

Personality Compatibility


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