Elda Chavez Anaya in

Elda Chavez Anaya

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Subdirector Tarjetas de Débito at Grupo Financiero Banorte
📍 Mexico City, Mexico

Elda Chavez Anaya is a seasoned banking professional, currently serving as the Deputy Director of Debit Cards at Grupo Financiero Banorte. Her career showcases deep expertise in payment card strategy, having held similar roles at HSBC and Banco Santander. She holds a Masters degree in Technological Innovation Management.

Based on her professional focus, Elda appears passionate about enhancing financial services through technology. She shows a keen interest in innovations that improve customer experience and security in daily transactions, particularly for low-value payments. She actively engages with and encourages new initiatives in her field.

She has built a specialized career focused exclusively on debit and credit card strategy across multiple major financial institutions.

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Experience
1 Years
Current Role
Subdirector Tarjetas de Débito
Location
Mexico City, Mexico
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Elda cares about

Payment Card Strategy
Her entire career, from Santander to HSBC and now Banorte, has been dedicated to developing strategies for credit and debit cards.
Customer Experience
Publicly commented on the importance of improving the customer experience in financial services.
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Career

Work history

2-2024
Subdirector Tarjetas de Débito
Grupo Financiero Banorte
10-2025
Subdirector de Tarjetas de Credito
Grupo Financiero Banorte
Gerente Estrategia y Comunicacion Tarjetas de Credito
HSBC
Gte TdC
Banco Santander
In the press

Media appearances

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Education
8-2020 - 6-2022
Maestria en Gestion en Innovacion Tecnológica
Universidad Iberoamericana, Ciudad de México
1998 - 2002
Licenciatura en Mercadotecnia
Universidad del Tepeyac, A.C.
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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