Elda Chavez Anaya in

Elda Chavez Anaya

Evaluator · DISC type dcs
Subdirector Tarjetas de Débito at Grupo Financiero Banorte
📍 Mexico City, Mexico

Elda Chavez Anaya is a seasoned banking professional, currently serving as the Deputy Director of Debit Cards at Grupo Financiero Banorte. Her career showcases deep expertise in payment card strategy, having held similar roles at HSBC and Banco Santander. She holds a Masters degree in Technological Innovation Management.

Based on her professional focus, Elda appears passionate about enhancing financial services through technology. She shows a keen interest in innovations that improve customer experience and security in daily transactions, particularly for low-value payments. She actively engages with and encourages new initiatives in her field.

She has built a specialized career focused exclusively on debit and credit card strategy across multiple major financial institutions.

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Experience
1 Years
Current Role
Subdirector Tarjetas de Débito
Location
Mexico City, Mexico
Personality Overview

How Elda shows up

Hard To Convince
Quality Focused
Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Priorities

Topics Elda cares about

Payment Card Strategy
Her entire career, from Santander to HSBC and now Banorte, has been dedicated to developing strategies for credit and debit cards.
Customer Experience
Publicly commented on the importance of improving the customer experience in financial services.
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Career

Work history

2-2024
Subdirector Tarjetas de Débito
Grupo Financiero Banorte
10-2025
Subdirector de Tarjetas de Credito
Grupo Financiero Banorte
Gerente Estrategia y Comunicacion Tarjetas de Credito
HSBC
Gte TdC
Banco Santander
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
8-2020 - 6-2022
Maestria en Gestion en Innovacion Tecnológica
Universidad Iberoamericana, Ciudad de México
1998 - 2002
Licenciatura en Mercadotecnia
Universidad del Tepeyac, A.C.
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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