Mex (Mecca) Ibrahim

Questioner
DISC Type : c

Board Trustee at School Food Matters

Greater London, England, United Kingdom

Overview

Mex Ibrahim is a digital marketing strategist and co-founder of Women In The Food Industry, an organization dedicated to empowering women and promoting equality in the culinary world. She is also a Board Trustee for School Food Matters, leveraging her expertise from Imperial College London. People describe her as passionate, amazing, knowledgeable, and enthusiastic.

Personality Overview

Value Seeker

Not Easily Convinced

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Food Industry Equality
Co-founded "Women In The Food Industry" to support and enable women, address inequality, and advocate for more diversity and inclusion in senior roles.
Digital Community Building
Recognized for her phenomenal skills in creating online presence and managing large social media communities, notably as Head of Social & Marketing at Great British Chefs.
Improving Children's Food
As a Trustee of School Food Matters, she is involved in teaching children about food and improving their access to healthy, sustainable meals at school.

Media Appearances

Mex has no verified media appearances

Work History

10-2023
Board Trustee at School Food Matters
2-2019
Co-Founder at Women In The Food Industry
7-2011 - 2-2019
Head of Social & Marketing at Great British Chefs
1-2010 - 7-2011
Marketing & Community Manager - eHow UK at Demand Media
1-2009 - 2-2010
UK Community Manager at Current TV

Education

2003 - 2003
PostGrad from City St George’s, University of London
1989 - 1990
PostGrad from Imperial College London

More Information

Social Presence :

Prographics :

Exp : 16 Location : Greater London, England, United Kingdom Job Level : Leadership Designation : Board Trustee at School Food Matters
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Insights For Selling To Mex (Mecca)

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mex (Mecca) is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Mex (Mecca)

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Mex (Mecca) move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Mex (Mecca) take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Mex (Mecca)

Personality Compatibility


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