Mala Benn

Observer
DISC Type : ic

Head of Engineering at Genio

Skipton, England, United Kingdom

Overview

Mala is a veteran technology leader with nearly 25 years of industry experience, currently serving as the Head of Engineering at EdTech company Genio. A University of Manchester graduate and Certified SAFe 6 Agilist, she is often described by colleagues as exceptionally organized, driven, and dynamic.

She is a prominent advocate for diversity and inclusion within the tech industry, frequently speaking on panels and at events that support women in technology and guide newcomers. Mala is deeply involved in the Leeds tech community, participating in and hosting local meetups and festivals.

She was shortlisted for Team Leader of the Year in the 2025 Women in Tech Excellence Awards.

Personality Overview

Example Seeker

Assertive

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They often ask many questions and rely heavily on information and documentation. They are generally good communicators and can be hard to convince.

Topics They Care About

Women in Tech
Actively participates as a panelist and speaker at multiple events celebrating and supporting women in the technology sector, such as Ada Lovelace Day.
Engineering Culture
Writes publicly about the importance of team culture, highlighting successful strategies from team away days focused on engagement, camaraderie, and aligning on shared goals.
Career Mentorship
Passionate about sharing her journey to help others. She speaks at events on topics like "Breaking into Tech" and navigating non-linear career paths.

Media Appearances

Genio (formerly Glean) Engineering away day: a winning .... Featured in Genio Blog

See Now

Work History

8-2024
Head of Engineering at Genio
4-2024 - 8-2024
Engineering Manager at Genio
12-2021 - 4-2024
Head of Software Engineering at Sky
2-2021 - 1-2022
Transformation Manager at Sky
11-2019 - 2-2021
Scrum Master Chapter Lead at Sky

Education

1998 - 2001
Bsc from The University of Manchester

More Information

Social Presence :

Prographics :

Exp : 17 Location : Skipton, England, United Kingdom Job Level : Mid-senior Designation : Head of Engineering at Genio
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Insights For Selling To Mala

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mala is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Mala

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Mala move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Mala take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Mala

Personality Compatibility


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