Malavika R Harita

Trailblazer
DISC Type : DI

Chairperson Board of Directors at Atal Incubation Centre IIMV Field

Bengaluru, Karnataka, India

Overview

Malavika R Harita is a seasoned brand strategist and communication evangelist with over 43 years of experience. She founded and led Saatchi & Saatchi Focus in India as CEO for 25 years and now runs Brand Circle, a strategic consultancy. She holds board positions at IIM Bangalore, Symphony Limited, and mentors startups at NSRCEL.

Outside of her corporate roles, Malavika is a passionate educator, teaching marketing and communication at various postgraduate institutes for over 30 years. Her personal interests include reading, writing, and people-watching. She was also a classical Bharata Natyam dancer who performed across the country and learned Carnatic classical music.

Interesting fact: Malavika was among the first Gurukul Chevening Scholars selected by the British Government for a leadership program at the London School of Economics.

Personality Overview

Informal

Achievement-Oriented

Values Relationships

They will fight for you if they come to believe in you.  They are more likely to be open to unproven but exciting technologies. They respond better to a combination of speed and relationship.

Topics They Care About

Empowering Women
A central theme in her career, she actively mentors women entrepreneurs and executives to help them reach their full potential.
Startup Mentorship
Serves as a Resident Mentor at NSRCEL (IIM Bangalore's incubator) and is involved with several other incubators across India, including a recent cohort in the mobility space.
Brand Strategy
With over four decades in the field and founding two agencies, this is her core professional expertise, focusing on B2B, B2C, and healthcare brands.

Media Appearances

Malavika has no verified media appearances

Work History

3-2025
Chairperson Board of Directors at Atal Incubation Centre IIMV Field
8-2024
Independent Woman Director at Symphony Limited
12-2022
Board of Governors & Member HR sub-committee at Indian Institute of Management Bangalore
11-2018
Founder & CEO at Brand Circle
8-2018
Resident Mentor at NSRCEL

Education

2020 - 2020
Postgraduate Diploma in Digital Business from Columbia Business School and MIT Sloan School
2019 - 2019
Certificate in Business Analytics: From Data to Insights from The Wharton School

More Information

Social Presence :

Prographics :

Exp : 7 Location : Bengaluru, Karnataka, India Job Level : Mid-senior Designation : Chairperson Board of Directors at Atal Incubation Centre IIMV Field
URL has been copied!

Insights For Selling To Malavika

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Display high self-confidence and expect them to have a strong personality.
  • Give them control of the sales process

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Malavika is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Malavika

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Malavika move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Malavika take some risk or not?

  • They can take risks if necessary.

You And Malavika

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.