Mallory Nelson

Doer
DISC Type : ds

Director, Regional Growth at SpotHero

Seattle, Washington, United States

Overview

Mallory Nelson is the Director of Regional Growth at SpotHero, where she leads West Coast and Southwest market expansion. A University of Iowa graduate, her expertise spans sales strategy, team leadership, and portfolio performance. People who have worked with her often describe her as passionate, hardworking, brilliant, and driven.

She is dedicated to her professional community, actively engaging with industry organizations like the National Parking Association. Her focus on cultivating strong client relationships and building dynamic teams highlights her people-centric approach to driving business growth and fostering collaboration.

She was named to the National Parking Associations "40 Under 40" class of 2021, recognizing her as a rising star in the industry.

Personality Overview

Long-term Focused

Deliberate Doer

Strategic Planner

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Team Leadership
Her social media posts show she is actively hiring and building her team of Growth Managers, indicating a focus on talent acquisition and team development.
Client Relationships
The job descriptions for roles on her team consistently emphasize the importance of cultivating strong, customer-focused relationships to drive growth.
Parking Technology
She publicly shared the launch of SpotHero's new Control Panel, showing an interest in product innovation and technology that empowers partners and improves user experience.

Media Appearances

Mallory has no verified media appearances

Work History

1-2026
Director, Regional Growth at SpotHero
1-2024 - 1-2026
Regional Manager, West Coast at SpotHero
6-2022 - 1-2024
Senior Enterprise Growth Manager at SpotHero
1-2022 - 6-2022
Director, Internal Operations at SpotHero
11-2020 - 1-2022
Enterprise Growth Manager at SpotHero

Education

Bachelor's degree from University of Iowa

More Information

Social Presence :

Prographics :

Exp : 17 Location : Seattle, Washington, United States Job Level : Mid-senior Designation : Director, Regional Growth at SpotHero
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Insights For Selling To Mallory

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mallory is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Mallory

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Mallory move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Mallory take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Mallory

Personality Compatibility


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