Paolo Lorenzoni

Questioner
DISC Type : c

Chief Business Officer at SpotHero

United States

Overview

Paolo Lorenzoni is the Chief Business Officer at SpotHero, drawing on experience from BCG and as the first General Manager for Uber Eats in the Central US. A graduate of Northwesterns Kellogg School of Management, he excels in scaling consumer marketplaces, go-to-market strategy, and forging high-impact partnerships with major tech companies.

His publications on digital prototyping and brand protection reveal a deep interest in the intersection of technology and user-centric design. He focuses on ensuring that product development is grounded in the human element, creating more intuitive and trustworthy experiences for consumers.

He was hired as the first Uber Eats GM for the US Central region before the service had generated any revenue.

Personality Overview

Value Seeker

Cautious & Analytical

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Strategic Tech Partnerships
He leads and frequently posts about SpotHero's integrations with major tech platforms like Uber, Lyft, and Apple Maps to embed parking services into their ecosystems.
Marketplace Scaling
His career is defined by scaling businesses, from launching Uber Eats pre-revenue to his current role driving growth through new business verticals at SpotHero.
Future of Mobility
He discusses the evolution of mobility and the importance of creating a seamless experience for drivers by integrating services like parking into broader travel platforms.

Media Appearances

Paolo has no verified media appearances

Work History

2023
Chief Business Officer at SpotHero
2021 - 2023
SVP, New & Emerging Business Lines at SpotHero
2019 - 2021
VP, Verticals at SpotHero
2015 - 2018
General Manager, US Central Region, Uber Eats at Uber
2014 - 2015
VP Product at Food Genius (Acquired by US Foods, NYSE: USFD)

Education

MBA from Northwestern University - Kellogg School of Management
BBA from Schulich School of Business - York University

More Information

Social Presence :

Prographics :

Exp : 20 Location : United States Job Level : Leadership Designation : Chief Business Officer at SpotHero
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Insights For Selling To Paolo

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paolo is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Paolo

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Paolo move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Paolo take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Paolo

Personality Compatibility


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