Manas Baba

Observer
DISC Type : ic

Sr Product Marketing Manager at Verkada

San Francisco, California, United States

Overview

Manas Baba is a Senior Product Marketing Manager at Verkada, with a background in driving growth at tech companies like DocuSign. A graduate of Northwesterns Kellogg School of Management, he specializes in go-to-market strategy and customer-centric messaging for B2B technology products.

He has a foundational background in business analytics from his time at Wayfair and holds a Bachelors degree from Tufts University. His professional interests include the intersection of technology, marketing, and business analysis.

Manas was a featured guest on "The Modern GTM" podcast, where he discussed the power of storytelling in B2B tech.

Personality Overview

Example Seeker

Assertive

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are likely to ask many questions and look heavily for supporting information. They are generally strong communicators and are not easy to convince.

Topics They Care About

B2B Storytelling
Shared his expertise on leveraging storytelling to connect with customers on "The Modern GTM" podcast.
Product Marketing
Leads product marketing initiatives at Verkada, bringing physical security products to market, following similar work at DocuSign.
Go-to-Market Strategy
[Predicted] His roles at Verkada and DocuSign involve developing and executing strategies to launch products and drive adoption.

Media Appearances

Manas has no verified media appearances

Work History

6-2024
Sr Product Marketing Manager at Verkada
8-2022 - 6-2024
Senior Product Marketing Manager at DocuSign
8-2020 - 7-2022
Product Marketing Manager at DocuSign
6-2019 - 9-2019
Marketing Manager Intern at Intuit
8-2017 - 6-2018
Senior Business Analyst at Wayfair

Education

2018 - 2020
Master of Business Administration - MBA from Northwestern University - Kellogg School of Management
2010 - 2014
Bachelors from Tufts University

More Information

Social Presence :

Prographics :

Exp : 9 Location : San Francisco, California, United States Job Level : Middle Designation : Sr Product Marketing Manager at Verkada
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Insights For Selling To Manas

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Share testimonials from known people and give multiple examples of product value
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Manas is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Manas

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Manas move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Manas take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Manas

Personality Compatibility


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