Manish Taneja

Questioner
DISC Type : c

CEO and Managing Director @ Purplle.com at Purplle.com

Mumbai, Maharashtra, India

Overview

Manish Taneja is the Co-founder and CEO of Purplle. com, a beauty e-commerce unicorn he has scaled significantly. With a background in private equity and M&A from firms like Fidelity and Lehman Brothers, he possesses strong financial expertise. He holds a dual degree from IIT Delhi and has passed the CFA Level 3 exam.

Personality Overview

Value Seeker

Cautious & Analytical

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Scaling Startups
As the CEO of Purplle. com, he has a demonstrated history of scaling an internet startup and building teams of over 100 people from the ground up.
Capital Raising
His career in private equity at Fidelity and M&A at Avendus Capital showcases his deep expertise in securing investment and navigating financial markets.
Long-Term Vision
He advocates for building businesses for the long haul, focusing on strong fundamentals over short-term valuations, a principle he applies at Purplle.

Media Appearances

#Watch | Purplle.com CEO & MD Manish Taneja says startup are increasingly becoming global. Featured in Facebook (Fortune India)

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Mr. Manish Taneja, Co‑founder and CEO, Purplle.com. Featured in YouTube

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Work History

12-2011
CEO and Managing Director @ Purplle.com at Purplle.com
7-2010 - 1-2012
Analyst - Private Equity at Fidelity Growth Partners India
4-2010 - 7-2010
Associate at Avendus Capital
10-2008 - 3-2010
Analyst at Avendus Capital
7-2007 - 9-2008
Analyst at Lehman Brothers

Education

2008 - 2010
Passed CFA - Level 3 from CFA Institut
2002 - 2007
Dual Degree (BTech + MTech) from Indian Institute of Technology, Delhi

More Information

Social Presence :

Prographics :

Exp : 18 Location : Mumbai, Maharashtra, India Job Level : Leadership Designation : CEO and Managing Director @ Purplle.com at Purplle.com
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Insights For Selling To Manish

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Manish is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Manish

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Manish move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Manish take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Manish

Personality Compatibility


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