Manuel Drews

Trailblazer
DISC Type : ID

Director of Engineering | Instruments and FX at Native Instruments

Berlin, Berlin, Germany

Overview

Manuel Drews is a Director of Engineering at Native Instruments with over 15 years of experience, specializing in desktop application software, C++ development, and audio programming. He leads a department of around 40 engineers and holds a Dipl. Ing. from Technische Universität Berlin.

He is passionate about improving the work environment through a focus on engineering culture, organizational design, and developer productivity. Manuel frequently shares his thoughts on leadership, management principles, and creating a motivating atmosphere for his teams.

Unique fact: He has written about the negative side effects of crunch and overtime that are often overlooked, such as skewed effort tracking.

Personality Overview

Charismatic

Achievement-Oriented

Informal

They are charming and have the ability to align others behind their decisions.  They are more likely to be open to unproven but exciting technologies. They will fight for you if they come to believe in you.

Topics They Care About

Engineering Culture
He is passionate about improving engineering culture, org design, and developer productivity, frequently writing about leadership and management.
Audio Software
His career at Native Instruments and core skills in C++ and audio programming show a deep focus on developing audio technology.
Technical Leadership
As Director of Engineering, he is responsible for driving technical strategy, managing engineering managers, and fostering collaboration across the organization.

Media Appearances

Manuel has no verified media appearances

Work History

6-2023
Director of Engineering | Instruments and FX at Native Instruments
10-2022 - 5-2023
Director of Engineering | Instruments & FX + Developer Platform at Soundwide
11-2020 - 11-2022
Head Of Engineering | Instruments & FX + Developer Platform at Native Instruments
6-2019 - 11-2020
Principal Software Engineer | Tech Lead Synths & FX at Native Instruments
11-2018 - 6-2019
Principal Software Engineer at Native Instruments

Education

Dipl.Ing. from Technische Universität Berlin

More Information

Social Presence :

Prographics :

Exp : 9 Location : Berlin, Berlin, Germany Job Level : Mid-senior Designation : Director of Engineering | Instruments and FX at Native Instruments
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Insights For Selling To Manuel

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Talk about yourself and some of your achievements at the start of the conversation
  • Display high self-confidence and expect them to have a strong personality.

DONT's

  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Manuel is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Manuel

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Manuel move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Manuel take some risk or not?

  • They can take risks if necessary.

You And Manuel

Personality Compatibility


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