Manuel Santiago

Questioner
DISC Type : c

CEO at Hello Auto

Madrid, Community of Madrid, Spain

Overview

Manuel Santiago is the founder and CEO of Petroprix, Hello Auto, and Wipay. An engineer from Universitat Politècnica de València, he is a serial entrepreneur focused on disrupting traditional industries through technology. He successfully scaled Petroprix to nearly €800 million in annual revenue by developing proprietary software and automated systems.

He is a self-described "inquieto" (restless) entrepreneur who is motivated by the challenge of creating and growing new projects rather than monetary gain. He is also building a hotel in Holbox, Mexico, viewing it as another entrepreneurial venture that he aims to make profitable.

A native of Jaén, he is passionate about developing local talent, stating that "the talent here is no less than in Silicon Valley, the difference is the opportunities. "

Personality Overview

Not Easily Convinced

Value Seeker

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Disruptive Technology
His career is defined by founding companies like Petroprix and Hello Auto that use proprietary technology and automation to challenge established industries like fuel and insurance.
International Expansion
He is actively leading Petroprix's international growth into Portugal, Panama, and Chile, with ambitious plans to double the business's size in the coming years.
Rapid Business Scaling
He has a proven track record of exponential growth, taking Petroprix from a concept to a major operator with nearly €800 million in revenue and over 170 locations.

Media Appearances

Manuel has no verified media appearances

Work History

1-2020
CEO at Hello Auto
6-2013
Founding Director at PETROPRIX
3-2007 - 1-2020
Founder and General Manager at Avantsolar
Account Manager at SABIC Innovative Plastics (former GE Plastics)
account manager at Valeo

Education

1988 - 1992
Ms from Universitat Politècnica de València (UPV)
Instituto from maristas

More Information

Social Presence :

Prographics :

Exp : 18 Location : Madrid, Community of Madrid, Spain Job Level : Leadership Designation : CEO at Hello Auto
URL has been copied!

Insights For Selling To Manuel

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Manuel is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Manuel

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Manuel move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Manuel take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Manuel

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.