María Fernanda Estupiñan Rodríguez is a CRM & Loyalty Marketing Analyst for Samsung Spain, specializing in relationship marketing and customer retention. With a Masters in Marketing from EAE Business School, she designs data-driven strategies to strengthen consumer-brand relationships. Colleagues describe her as committed, dedicated, and responsible.
She has a strong interest in technology and building exclusive user communities. Her work involves creating unique experiences for passionate brand advocates, fostering a sense of belonging and enthusiasm around new tech products and services.
She recently managed a special training and experience event in Sevilla for "Samsung Members Stars, " an exclusive community of the brands most engaged users.
Read the full overview →They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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