María Fernanda Estupiñan Rodríguez in

María Fernanda Estupiñan Rodríguez

Inquirer · DISC type cd
CRM & Loyalty Marketing Analyst for Samsung Spain at Konecta
📍 Madrid, Community of Madrid, Spain

María Fernanda Estupiñan Rodríguez is a CRM & Loyalty Marketing Analyst for Samsung Spain, specializing in relationship marketing and customer retention. With a Masters in Marketing from EAE Business School, she designs data-driven strategies to strengthen consumer-brand relationships. Colleagues describe her as committed, dedicated, and responsible.

She has a strong interest in technology and building exclusive user communities. Her work involves creating unique experiences for passionate brand advocates, fostering a sense of belonging and enthusiasm around new tech products and services.

She recently managed a special training and experience event in Sevilla for "Samsung Members Stars, " an exclusive community of the brands most engaged users.

Read the full overview →
Experience
5 Years
Current Role
CRM & Loyalty Marketing Analyst for Samsung Spain
Location
Madrid, Community of Madrid, Spain
Personality Overview

How María shows up

Judgemental
ROI Conscious
Hard To Convince

They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully.

Priorities

Topics María cares about

CRM & Loyalty
Her core expertise involves developing CRM strategies and loyalty programs to enhance customer retention for major brands like Samsung.
Community Building
She actively works on engaging exclusive user communities, such as the 'Samsung Members Stars, ' to foster brand advocacy and passion for technology.
+4 more topics Login to view topics
Career

Work history

6-2022
CRM & Loyalty Marketing Analyst for Samsung Spain
Konecta
7-2021 - 6-2022
Digital marketing and 360º customer communication in Peugeot Spain
Stellantis España
3-2021 - 3-2021
Social Media Manager
Neuromarketing Attraction
2-2020 - 6-2020
Customer Support Professional
Grupo Unísono
8-2018 - 2-2019
Income Auditor
On Vacation Hoteles
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2020 - 2021
Maestría
EAE Business School
2015 - 2019
Grado
Universidad El Bosque
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

Other Konecta Employees

Explore more public profiles from related professionals.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to María. Free, 10 seconds.