María Fernanda Paz in

María Fernanda Paz

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PR & Social Media at @auromarketing_
📍 León, Guanajuato, Mexico

María Fernanda Paz is a PR and Social Media professional with a background in marketplace analysis and marketing strategy. A graduate of Tecnológico de Monterrey and HEC Montréal, she demonstrates a commitment to excellence, evidenced by her national CENEVAL award in marketing.

She has a keen interest in professional growth and team leadership, recently completing courses in coaching for leaders, managers, and new hires. Her certifications include peer mentoring and programmatic advertising, showcasing a dedication to developing both people and technical skills.

Unique fact: She received the prestigious CENEVAL National Award for Excellence, an honor granted to a very small percentage of top-performing graduates in Mexico.

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Experience
5 Years
Current Role
PR & Social Media
Location
León, Guanajuato, Mexico
Personality Overview

How María shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics María cares about

Team Mentorship
Recently completed courses on "Coaching Skills for Leaders and Managers" and "Coaching New Hires, " and is certified in "Peer Mentoring".
Marketing Excellence
Recognized for outstanding performance with the CENEVAL National Award for Excellence for her results on the marketing graduate exam.
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Career

Work history

8-2025
PR & Social Media
@auromarketing_
1-2024 - 10-2024
Analista Marketplaces
Lievant
1-2020 - 1-2024
Social Media Marketing Manager
Be Shine
11-2018 - 1-2019
Becaria Marketplaces
Lievant
In the press

Media appearances

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Education
8-2021 - 6-2025
Bachelor's degree
Tecnológico de Monterrey
7-2024 - 12-2024
Bachelor of Business Administration - BBA
HEC Montréal
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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