María Fernanda Paz

Questioner
DISC Type : c

PR & Social Media at @auromarketing_

León, Guanajuato, Mexico

Overview

María Fernanda Paz is a PR and Social Media professional with a background in marketplace analysis and marketing strategy. A graduate of Tecnológico de Monterrey and HEC Montréal, she demonstrates a commitment to excellence, evidenced by her national CENEVAL award in marketing.

She has a keen interest in professional growth and team leadership, recently completing courses in coaching for leaders, managers, and new hires. Her certifications include peer mentoring and programmatic advertising, showcasing a dedication to developing both people and technical skills.

Unique fact: She received the prestigious CENEVAL National Award for Excellence, an honor granted to a very small percentage of top-performing graduates in Mexico.

Personality Overview

Systematic

Cautious & Analytical

Not Easily Convinced

They prefer to analyze every situation thoroughly.
  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Team Mentorship
Recently completed courses on "Coaching Skills for Leaders and Managers" and "Coaching New Hires, " and is certified in "Peer Mentoring".
Marketing Excellence
Recognized for outstanding performance with the CENEVAL National Award for Excellence for her results on the marketing graduate exam.
Marketplace Strategy
Gained experience as a Marketplace Analyst at Lievan, utilizing skills in data analysis, strategic planning, and project management.

Media Appearances

María has no verified media appearances

Work History

8-2025
PR & Social Media at @auromarketing_
1-2024 - 10-2024
Analista Marketplaces at Lievant
1-2020 - 1-2024
Social Media Marketing Manager at Be Shine
11-2018 - 1-2019
Becaria Marketplaces at Lievant

Education

8-2021 - 6-2025
Bachelor's degree from Tecnológico de Monterrey
7-2024 - 12-2024
Bachelor of Business Administration - BBA from HEC Montréal

More Information

Social Presence :

Prographics :

Exp : 5 Location : León, Guanajuato, Mexico Job Level : N/A Designation : PR & Social Media at @auromarketing_
URL has been copied!

Insights For Selling To María Fernanda

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with María Fernanda is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from María Fernanda

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will María Fernanda move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can María Fernanda take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And María Fernanda

Personality Compatibility


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