Erica Pérez-Luna

Critic
DISC Type : C

Country Manager at IUK ENGLISH

Mexico City, Mexico

Overview

Erica Pérez-Luna is a Visionary Education Strategist and Country Manager at IUK ENGLISH, with over 20 years of experience leading multidisciplinary teams. She excels in driving growth through innovation, inclusive leadership, and global collaboration.

Erica is passionate about fostering talent through active communication and commitment, ensuring individuals feel responsible for their contributions. She is also keenly interested in neurodiversity and inclusive team building.

An interesting fact is her focus on transforming how medical professionals access English language skills at IUK ENGLISH.

Personality Overview

Critic

Information Seeker

ROI Driven

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Inclusive Leadership
Her introduction highlights her commitment to inclusive leadership and empowering individuals through active communication and honesty.
Neurodiversity in Teams
Erica posted about the increasing importance of managing neurodivergent teams and has a certification in "Cómo incluir la neurodiversidad en tu equipo".
Business Development
As a Strategic Education Leader and Business Development Specialist, she focuses on market studies, customer retention, and sales training for high-impact teams.

Media Appearances

Erica has no verified media appearances

Work History

1-2026
Country Manager at IUK ENGLISH
8-2024 - 1-2026
Strategic Education Leader at Freelance
2-2023 - 12-2024
Especialista en desarrollo de negocios at Centro de Formación
7-2022 - 8-2023
Sales And Marketing Specialist at Freelance
2-2019 - 7-2022
Director Comercial en FGI Formación Global México at FGI Formación Global Integral

Education

2002 - 2005
Bachelor's degree from HEC Montréal
5-1994 - 5-1999
Licenciatura en Administracio Turistica from Universidad del Valle de México

More Information

Social Presence :

Prographics :

Exp : N/A Location : Mexico City, Mexico Job Level : N/A Designation : Country Manager at IUK ENGLISH
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Insights For Selling To Erica

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Don’t try too hard to build a relationship with them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erica is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Erica

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Erica move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Erica take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Erica

Personality Compatibility


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