María Laura Casanova

Evaluator
DISC Type : DSC

Marketing Manager at Power Planners

Panama City, Panamá, Panama

Overview

María has no verified overview

Personality Overview

Quality Focused

Thorough Evaluator

Fast But Analytical

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

María has no verified topics they care about

Media Appearances

María has no verified media appearances

Work History

1-2021
Marketing Manager at Power Planners
3-2016
Representative at Power Planners
9-2013 - 8-2015
Coordinator at Edelman
8-2011 - 8-2013
Account Executive Technology Practice at Edelman
1-2010 - 8-2011
Assistant Account Executive at Edelman

Education

2013 - 2013
Posgrado from UADE
2007 - 2010
Lic. en Relaciones Públicas e Institucionales from UADE

More Information

Social Presence :

Prographics :

Exp : 16 Location : Panama City, Panamá, Panama Job Level : Middle Designation : Marketing Manager at Power Planners
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Insights For Selling To María Laura

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with María Laura is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from María Laura

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will María Laura move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can María Laura take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And María Laura

Personality Compatibility


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