Lianne Stefurak

Initiator
DISC Type : Di

Vice President, Global Marketing, Emergency Care at Stryker

Kalamazoo, Michigan, United States

Overview

Lianne has no verified overview

Personality Overview

Impact-Oriented

Friendly Challenger

Confident

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Topics They Care About

Lianne has no verified topics they care about

Media Appearances

Lianne has no verified media appearances

Work History

1-2024
Vice President, Global Marketing, Emergency Care at Stryker
8-2020 - 2-2024
Senior Director Global Marketing - Emergency Care at Stryker
3-2018 - 8-2020
Director of Marketing - Emergency Care at Stryker
1-2016 - 2-2018
Regional Sales Manager - Medical at Stryker
6-2013 - 1-2016
Marketing Manager, Medical at Stryker

Education

1998 - 2002
MBA from McMaster University
1992 - 1995
Bachelor of Science in Nursing from McMaster University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Kalamazoo, Michigan, United States Job Level : Senior Designation : Vice President, Global Marketing, Emergency Care at Stryker
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Insights For Selling To Lianne

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Get them to a point where they are ready to bat for your product internally
  • Clearly address the competitive aspects

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lianne is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Lianne

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Lianne move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Lianne take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Lianne

Personality Compatibility


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