Marat Pashkevich

Commander
DISC Type : D

Head of Strategic Partnerships | Americas at Anaphora

Atlanta Metropolitan Area, United States

Overview

Marat is a seasoned digital marketing and business strategist with over 16 years of experience, primarily in the luxury automotive and motorsports sector. As the Head of Strategic Partnerships at Anaphora, he leverages his expertise from Georgia State University and is described by colleagues as driven, competent, and a digital innovator.

Outside of his professional life, Marat is a passionate motorsports enthusiast and a self-described "gearhead." His interests also extend to boxing, and he enjoys connecting with iconic figures from both the automotive and sports worlds during industry events.

He recently had the pleasure of meeting Steve Saleen, the legendary automotive icon behind the Saleen S7R that won the 24 Hours of Le Mans.

Personality Overview

Impact-Driven

Risk-Taker

Very Quick

More than the product, they care about the impact of the product.  They take a lot of pride in personal achievements. They are not always relationship oriented.

Topics They Care About

Automotive Marketing
His career is rooted in digital strategy for luxury auto brands like Porsche and Mercedes-AMG, and he's now focused on marketing automation integrations for dealers.
Strategic Partnerships
His current role is centered on building and closing significant deals, expanding his company's presence and capabilities in the Americas.
Performance Motorsports
A self-proclaimed "gearhead," he has deep professional experience with performance brands and a personal passion for legendary figures and vehicles in motorsports.

Media Appearances

Marat has no verified media appearances

Work History

11-2023
Head of Strategic Partnerships | Americas at Anaphora
1-2023 - 11-2023
Strategy Director at SnapCell
8-2021 - 1-2023
Director | Technology and Sales Operations at indiGO Auto Group
7-2017 - 8-2021
Digital Business Consultant - Porsche Cars North America at Shift Digital
12-2015 - 11-2016
Global Digital Content Manager (Mercedes-AMG) at blacQube

Education

2005 - 2011
Bachelor's degree from Georgia State University

More Information

Social Presence :

Prographics :

Exp : 20 Location : Atlanta Metropolitan Area, United States Job Level : Mid-senior Designation : Head of Strategic Partnerships | Americas at Anaphora
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Insights For Selling To Marat

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Make sure that you circle back fast on any action items, it wins their trust
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Do not spend too much time focusing on product tech or features
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marat is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Marat

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Marat move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Marat take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Marat

Personality Compatibility


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