Marc Belton

Enthusiast
DISC Type : i

Founder, Principal at Wisefellows Consulting

Greater Minneapolis-St. Paul Area, United States

Overview

Marc Belton is the founder of Wisefellows Consulting, leveraging a 32-year career at General Mills where he was EVP of Global Strategy. An alumnus of The Wharton School and Dartmouth College, he is a recognized leader in driving growth for mission-driven companies, particularly in the health, natural, and organic food sectors.

Deeply committed to his community, Marc serves as the National Chairman for The Salvation Army and has chaired the board for The Guthrie Theater. He is actively involved in numerous non-profits in the Minneapolis area and abroad. He enjoys music, recreational sports, and outdoor activities with his family.

He was named one of the "Most Creative People in Business" by Fast Company magazine.

Personality Overview

Amiable & Agreeable

Consensus Focused

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They are more about building relationships than just cutting deals. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Mission-Driven Business
Founded Wisefellows Consulting specifically to help values-based, mission-driven companies and not-for-profits achieve sustainable growth.
Strategic Growth
His career at General Mills and his current consulting work are focused on creating strategic clarity and enabling growth for established and emerging enterprises.
Non-Profit Leadership
Has extensive experience on non-profit boards, currently serving as the National Advisory Board Chairman for The Salvation Army and former Chair of the Guthrie Theater.

Media Appearances

About Marc - Wisefellows Consulting. Featured in Wisefellows Consulting

See Now

Work History

3-2015
Founder, Principal at Wisefellows Consulting
EVP, Global Strategy, Growth and New Business Development at General Mills, Inc.
Senior Vice President - Yoplait, Canada and New Business at General Mills, Inc.
President, Senior Vice President - Big G at General Mills, Inc.
President, Senior Vice President, Vice President - New Ventures at General Mills, Inc.

Education

1981 - 1983
MBA - Marketing & Finance from The Wharton School
1977 - 1981
A.B.- Economics from Dartmouth College

More Information

Social Presence :

Prographics :

Exp : 10 Location : Greater Minneapolis-St. Paul Area, United States Job Level : Leadership Designation : Founder, Principal at Wisefellows Consulting
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Insights For Selling To Marc

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Ask them how their day is going or exchange some other pleasantries
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marc is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Marc

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Marc move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Marc take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Marc

Personality Compatibility


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