Marc Frail

Questioner
DISC Type : c

Director of Product Management at ZoomInfo

Attleboro, Massachusetts, United States

Overview

Marc Frail is the Director of Product Management at ZoomInfo, focusing on enterprise software and productized integrations. He has a strong background in managing CRM product suites and holds a BA in Business Administration with a focus on Management Information Systems from the University of Vermont.

Outside of his tech career, Marc has a significant background in athletics. He played youth football, a formative experience that he credits with teaching him the value of teamwork and perseverance, and also ran track and field in high school.

As a product manager at Seismic, he launched the companys developer portal, empowering partners and developers to integrate with and extend the platform.

Personality Overview

Systematic

Price-Sensitive

Value Seeker

They prefer to do thorough analysis of any situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Productized Integrations
His expertise lies in developing productized integrations that enhance how businesses engage with customers, particularly with major CRM platforms like Salesforce and Dynamics 365.
Developer Platforms
He spearheaded the launch of the Seismic Developer Portal and My Apps feature, creating an ecosystem for developers, partners, and administrators to extend the platform's capabilities.
CRM Ecosystems
His previous role involved leading the product vision for a CRM product suite, integrating with platforms such as Salesforce, Oracle Sales Cloud, and HubSpot.

Media Appearances

Marc has no verified media appearances

Work History

5-2025
Director of Product Management at ZoomInfo
12-2024 - 5-2025
Principal Product Manager at ZoomInfo
2-2022 - 12-2024
Principal Product Manager I at Seismic
8-2020 - 2-2022
Senior Product Manager II at Seismic
5-2019 - 8-2020
Senior Product Manager I at Seismic

Education

2002 - 2006
BA from University of Vermont
2001 - 2002
Computer Science from Wheeling University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Attleboro, Massachusetts, United States Job Level : Mid-senior Designation : Director of Product Management at ZoomInfo
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Insights For Selling To Marc

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marc is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Marc

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Marc move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Marc take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Marc

Personality Compatibility


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