Marc Gevaudan

Critic
DISC Type : C

Digital Director [Digital Business | Retail Media | Data | CRM] at Shiseido France

Paris, Île-de-France, France

Overview

Marc Gevaudan is the Digital Director for Shiseido France, where he leads strategy across digital business, retail media, data, and CRM. An engineer with a specialized masters from ESCP Business School, his career is focused on driving e-commerce growth and gaining market share for major beauty brands across Europe.

Based on his public activity, Marc is passionate about building strong, unified teams and fostering a positive work environment. He actively engages in recruiting top talent by highlighting his teams collaborative spirit and promising results, encouraging others to join his division.

He won an e-commerce award for developing the profitable and distinctive Jean Paul Gaultier online flagship store.

Personality Overview

ROI Driven

Precise

Objective Thinker

They enjoy working alone and do not rely on others very often.  Unless the value is proven by data, they are unlikely to value fancy features. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Digital Commerce Strategy
His entire career focuses on building and executing digital business, D2C, and e-retail strategies for major beauty and fragrance brands across Europe.
Retail Media & Data
Explicitly listed as a main focus in his current role, highlighting its importance in his strategy at Shiseido France.
Team Building & Culture
Frequently posts about recruitment and his "unified team, " showing a clear passion for fostering a positive and dynamic work environment to attract talent.

Media Appearances

Marc has no verified media appearances

Work History

4-2021
Digital Director [Digital Business | Retail Media | Data | CRM] at Shiseido France
11-2017 - 4-2021
Head of E-Retail at Shiseido Group EMEA
11-2011 - 10-2017
E-Retail Manager at Beauté Prestige International
1-2007 - 10-2011
E-commerce Manager (D2C) at BEAUTE PRESTIGE INTERNATIONAL
1-2003 - 1-2007
Internet Project Manager at Beauté Prestige International

Education

1997 - 1998
Mastère Spécialisé Medias from ESCP Business School
1992 - 1997
Ingénieur from ESCOM

More Information

Social Presence :

Prographics :

Exp : 22 Location : Paris, Île-de-France, France Job Level : Mid-senior Designation : Digital Director [Digital Business | Retail Media | Data | CRM] at Shiseido France
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Insights For Selling To Marc

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be formal and objective, they will appreciate it more

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marc is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Marc

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Marc move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Marc take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Marc

Personality Compatibility


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