Marc Glasser

Visionary
DISC Type : Ds

Senior Vice President Business Development North America at Ro& (AI powered risk analytics) at Ro& by Armatec Global

Seattle, Washington, United States

Overview

Marc Glasser is the SVP of Business Development at Ro&, an AI-native risk analytics company. His 30+ year career began as a U. S. Department of State Special Agent, working in over 90 countries, and culminated as the Chief of Chemical Security for the Department of Homeland Security before his retirement from government service.

Passionate about education, Marc serves as an adjunct professor at Seattle University and the University of Nevada-Las Vegas, his alma mater. He is an author and global speaker who has lived in 17 cities across three countries and now resides in the Seattle area, where he is a member of the Vation Ventures Innovation Advisory Council.

He developed the influential "ROI of Risk Management" framework to guide executives in treating security as a strategic investment.

Personality Overview

Direct & Assertive

Risk Tolerant

Fast But Thoughtful

They exhibit a rare combination of being result-oriented but patient at the same time.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Risk Management ROI
He is the architect of the "ROI of Risk Management" framework, a perspective he developed to help leaders balance security resources as a strategic investment.
Physical Risk Intelligence
As SVP of Business Development for Ro&, he is focused on the application of AI-native platforms to detect, analyze, and respond to physical risks.
Emerging Technologies
He shows a keen interest in forward-looking topics that will influence corporate strategy, such as quantum computing and insights from the Stanford Emerging Technology Review.

Media Appearances

Marc has no verified media appearances

Work History

10-2025
Senior Vice President Business Development North America at Ro& (AI powered risk analytics) at Ro& by Armatec Global
11-2024
Senior Advisor, BioTone Biometric Authentication Corporation at BioTone Biometric Authentication Corporation
Innovation Advisory Council Member at Vation Ventures
SU Crime and Justice Advisory Committee Member and Technology and Criminal Justice Adjunct Professor at Seattle University
Adjunct Professor teaching the graduate course of Technology and Emergency Management at University of Nevada-Las Vegas

Education

Masters of Science from University of Nevada-Las Vegas
Basic Special Agent Criminal Investigators Course from Federal Law Enforcement Training Center

More Information

Social Presence :

Prographics :

Exp : 1 Location : Seattle, Washington, United States Job Level : Leadership Designation : Senior Vice President Business Development North America at Ro& (AI powered risk analytics) at Ro& by Armatec Global
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Insights For Selling To Marc

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marc is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Marc

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Marc move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Marc take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Marc

Personality Compatibility


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