Marc Thrane

Enigma
DISC Type : cdi

Member Of The Board Of Advisors at DAY21

Copenhagen, Capital Region of Denmark, Denmark

Overview

Marc is the Marketing Director at &Tradition, with a background in strategic marketing and building valuable customer experiences across sales and marketing channels. Educated at Copenhagen Business School, his colleagues describe him as a professional, honest, and competent online expert.

Outside of his core marketing duties, Marc is a fun-loving colleague who enjoys creating a happy and creative environment. He has a strong ability to build valuable relationships with stakeholders and applies an international, holistic approach to his work.

He recently helped launch the Petra Hotel, a project he worked on for nearly two years with the &Tradition team.

Personality Overview

Hard To Convince

Challenger

Persuasive & Assertive

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Holistic Marketing
He emphasizes having an international, holistic, and customer-oriented approach in his work, integrating marketing, sales, and service.
Customer Experience
His background is focused on creating valuable customer experiences across all channels, a key theme in his professional summary.
Brand Growth
In a previous global role, he was responsible for developing marketing plans to drive both brand and business growth for major international brands.

Media Appearances

Marc has no verified media appearances

Work History

5-2022 - 8-2024
Member Of The Board Of Advisors at DAY21
1-2022
Marketing Director at &Tradition
10-2020 - 1-2022
Vice President, Marketing & Communications at TrackMan
4-2020 - 10-2020
Director, Global Marketing Activation at Fiskars Group
5-2017 - 4-2020
Global Marketing Director, Royal Copenhagen at Fiskars Group

Education

2001 - 2002
Ha. Fil. from Copenhagen Business School
2008 - 2009
Media Management from Danmarks Medie- & Journalisthøjskole

More Information

Social Presence :

Prographics :

Exp : 19 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Member Of The Board Of Advisors at DAY21
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Insights For Selling To Marc

During A Call Or A Meeting

DO's

  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary

DONT's

  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments, understand the root of their concerns first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marc is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Marc

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Marc move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Marc take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Marc

Personality Compatibility


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