Marcel Braeken

Critic
DISC Type : C

Certified System Integrator Partner Manager Nordic at Signify

Stockholm County, Sweden

Overview

Marcel has no verified overview

Personality Overview

Critic

Precise

Negotiator

They enjoy working alone and do not rely on others very often.  They prefer to do logical analysis and value evidence over emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Marcel has no verified topics they care about

Media Appearances

Marcel has no verified media appearances

Work History

5-2018
Certified System Integrator Partner Manager Nordic at Signify
10-2016 - 5-2018
Value Added Partner Manager Nordic at Philips Lighting
4-2015 - 9-2016
Global Account Director for IKEA and Sales Director Benelux at Lumileds
1-2014 - 4-2015
Global Account Director for IKEA and Sales Director Benelux at Lumileds
11-2007 - 1-2014
Global Account Director for Sony Mobile, Nokia & IKEA at Lumileds

Education

10-2025 - 12-2025
Step 1 from Tuff ledarskapsträning AB
2007 - 2007
INSEAD from The Wharton School

More Information

Social Presence :

Prographics :

Exp : 19 Location : Stockholm County, Sweden Job Level : Middle Designation : Certified System Integrator Partner Manager Nordic at Signify
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Insights For Selling To Marcel

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Be formal and objective, they will appreciate it more
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marcel is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Marcel

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Marcel move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Marcel take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Marcel

Personality Compatibility


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