Marcel Thompson

Commander
DISC Type : D

Director at The Distillers Institute (Australia)

Te Aroha, Waikato, New Zealand

Overview

Marcel is an award-winning distiller, author, and founder of Te Aroha Distilling Co. His career began in the 1980s in New Zealand and now focuses on education and creating new legacies in the spirits industry. He holds an MBA and is described by colleagues as knowledgeable, energetic, and meticulous.

His passion is mentoring the next generation of distillers, which fuels his desire to create new legacies for a centuries-old craft. He founded The Gindegärten™ to provide an immersive, hands-on experience, bringing people together for team events and celebrations to craft their own unique spirits.

He is the first New Zealander to be honored with a lifetime membership to the prestigious Gin Guild in the UK.

Personality Overview

Impact-Driven

Risk-Taker

Decisive

They are less concerned about the product and more about its potential impact.  They put a lot of effort into ensuring personal success. They prefer to move quickly, and expect the same from others.

Topics They Care About

Gin Distillation
An award-winning distiller since the 1980s, he has founded his own distillery and teaches advanced distillation courses.
Craft Spirits Business
Authored the Amazon bestselling book, "Gin Ventures, " a step-by-step guide for entrepreneurs looking to start their own craft spirits business.
Distilling Education
Driven by a passion to train new distillers, he founded The Distillers Institute and serves as an instructor for global educational services.

Media Appearances

Marcel has no verified media appearances

Work History

7-2024
Director at The Distillers Institute (Australia)
4-2018
Founder at Still Magic
4-2018 - 5-2020
Cloud Program Scheduler at Lion
2-2018 - 4-2018
Senior Consultant at Rabobank
8-2017 - 2-2018
Scheduling and Dependency Lead at Sydney Trains

Education

1999 - 2003
MBA from Heriot-Watt University
2000 - 2002
CPIM from APICS

More Information

Social Presence :

Prographics :

Exp : 8 Location : Te Aroha, Waikato, New Zealand Job Level : Mid-senior Designation : Director at The Distillers Institute (Australia)
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Insights For Selling To Marcel

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Speak about competitive differentiation that your product offers
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marcel is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Marcel

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Marcel move?

  • If convinced, they can reach decisions quite fast.
  • Can Marcel take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Marcel

Personality Compatibility


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