Helen Snowball

Judge
DISC Type : Dc

Chief People Officer at PropertyGuru Group

Singapore

Overview

Helen is a global Chief People Officer with extensive experience at firms like PropertyGuru, JLL, and Coca-Cola. A graduate of Monash and Leeds University, she blends commercial acumen with a people-first approach to drive business transformation. Colleagues describe her as energetic, thoughtful, and deeply committed to building a positive culture.

She is relocating to Bangkok from Singapore at the end of 2025 to start a new chapter. Helen is passionate about continuous learning, recently becoming a provisional counsellor, and advocates for executive health, sharing her own experiences to raise awareness. She also supports non-profits empowering women, like Aidha.

Unique fact: She is a qualified Provisional Counsellor with the Singapore Association of Counsellors, applying these skills in her people-focused leadership.

Personality Overview

Features Driven

Generally Skeptic

Quality Focused

They prefer to be the ones controlling the conversation or defining the terms.  They like to move fast and expect the same from others. More than the product, they care about the impact of the product.

Topics They Care About

People-Centric Leadership
Focuses on fostering a strong culture and employee experience as a driver of business performance, as demonstrated in her CPO roles at PropertyGuru and JLL.
Executive Wellbeing
Actively advocates for executive health checks, using her personal story to encourage leaders to prioritize their physical and mental wellness.
Empowering Women
Supports non-profits like Aidha, which provides financial education and self-development skills to migrant domestic workers and other low-income women in Singapore.

Media Appearances

Helen has no verified media appearances

Work History

4-2023 - 11-2025
Chief People Officer at PropertyGuru Group
1-2022 - 4-2023
Global Head of People Solutions & Experience JLL at JLL
1-2020 - 1-2022
Chief Human Resources Officer Asia Pacific at JLL
10-2017 - 1-2020
Regional HR Director Corporate Solutions Asia Pacific at JLL
11-2014 - 10-2017
Head of HR Sales & Marketing at Coca-Cola Amatil

Education

9-2020 - 10-2021
Masters from Monash University
1993 - 1996
2:1 BA Hons from Leeds University

More Information

Social Presence :

Prographics :

Exp : 22 Location : Singapore Job Level : N/A Designation : Chief People Officer at PropertyGuru Group
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Insights For Selling To Helen

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Avoid being too verbose
  • Do not spend too much time focusing on product tech or features
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Helen is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Helen

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Helen move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Helen take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Helen

Personality Compatibility


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