Marcel Zuidam

Inquirer
DISC Type : cd

Chief Executive Officer at Triodos Bank

The Randstad, Netherlands

Overview

Marcel Zuidam is the CEO of Triodos Bank, bringing over 30 years of banking experience from roles including CEO of Nationale-Nederlanden Bank. He is recognized for leading a significant digital transformation in his previous position and holds a Masters degree from the University of Amsterdam.

Outside of his financial career, Marcel is an active outdoors enthusiast, with interests in mountain biking, cycling, running, and skiing. He also serves on the Supervisory Board for the Stayokay hostel chain and lives with his family in Hilversum.

He recently established the Triodos Bank Impact Collective, a novel advisory board giving stakeholders a direct voice in the banks impact strategy.

Personality Overview

Demanding

Upfront

Judgemental

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They care equally about the product and its potential impact. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Sustainable Finance
Actively calls for a fundamental transformation of the financial system to better serve people and the planet, a core part of Triodos Bank's mission.
Climate & Nature
Recently launched the bank's first integrated Climate & Nature strategy, emphasizing the deep interconnection between ecosystem restoration and climate action.
Stakeholder Engagement
Established the "Triodos Bank Impact Collective, " a new advisory board offering stakeholders the opportunity to directly influence the bank's mission.

Media Appearances

Triodos Bank appoints Marcel Zuidam as Chief Executive Officer. Featured in Triodos Bank (official press release)

See Now

Marcel Zuidam to take the helm at Triodos Bank. Featured in Impact Investor

See Now

Work History

5-2025
Chief Executive Officer at Triodos Bank
4-2025 - 5-2025
Advisor to the Executive Board at Triodos Bank
3-2019 - 4-2025
Chief Executive Officer at Nationale-Nederlanden Bank N.V.
4-2017 - 3-2019
Chief Transition Officer at Nationale-Nederlanden Bank N.V.
2-2015 - 4-2017
CEO at Delta Lloyd Bank N.V.

Education

1997 - 1999
Masters from University of Amsterdam
1990 - 1994
Bachelors from Amsterdamse Academie voor Bank & Financiën

More Information

Social Presence :

Prographics :

Exp : N/A Location : The Randstad, Netherlands Job Level : N/A Designation : Chief Executive Officer at Triodos Bank
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Insights For Selling To Marcel

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Highlight the competitive differentiation of your product
  • Be crisp while making the pitch

DONT's

  • Avoid repeating yourself or making generalizations
  • Don’t expect them to change their mind quickly if they say no once
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marcel is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Marcel

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Marcel move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Marcel take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Marcel

Personality Compatibility


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