Marcela Daza Guevara

Activist
DISC Type : Cd

Asesora de Rentabilidad at Banco de Bogotá

Cali, Valle del Cauca, Colombia

Overview

Marcela Daza Guevara is an economics professional with over 15 years of experience, primarily in the financial sector at Banco de Bogotá. Holding a Masters in Administration from Universidad Icesi, she specializes in corporate banking and profitability. Colleagues describe her as strategic, organized, and a charismatic leader.

Based on her social media activity, Marcela appears to be a soccer fan, sharing posts related to the sport. This suggests a personal interest outside of her extensive career in finance and professional development.

She recently earned a certification in Agile Fundamentals in February 2024, showing a commitment to modern methodologies within banking.

Personality Overview

Meticulous

Value Conscious

Observative

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Agile Banking
Completed a certification in Agile Fundamentals in early 2024, indicating a focus on incorporating modern methodologies into her banking expertise.
Business Profitability
Her experience as a Profitability Advisor involved defining financial models and guiding strategies for profitable growth in personal and corporate banking.
Corporate Banking
Has extensive experience in corporate finance, advising the business segment and managing financial strategies for companies at Banco de Bogotá.

Media Appearances

Marcela has no verified media appearances

Work History

9-2024 - 2-2025
Asesora de Rentabilidad at Banco de Bogotá
6-2019
Financiera Banca Empresas at Banco de Bogotá
9-2013 - 6-2019
Gerente Comercial Banca Personas y Pymes at Banco de Bogotá
4-2011 - 4-2013
Coordinadora de Producto at STFGROUP

Education

2009 - 2012
Máster en Administración from Universidad Icesi
2006 - 2008
Especialización de Mercadeo con énfasis en Consumo Masivo from Universidad Icesi

More Information

Social Presence :

Prographics :

Exp : 13 Location : Cali, Valle del Cauca, Colombia Job Level : N/A Designation : Asesora de Rentabilidad at Banco de Bogotá
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Insights For Selling To Marcela

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Stress on the business value that your product offers
  • Be crisp while making the pitch

DONT's

  • Refrain from asking too many questions
  • Don’t try to be an alpha salesperson, give them equal space
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marcela is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Marcela

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Marcela move?

  • Their decision making speed is somewhere in the middle.
  • Can Marcela take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Marcela

Personality Compatibility


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