Marcela Della Volpe (MDV)

Editor
DISC Type : SC

VP, Head of Marketing & Customer Experience at Banco do Brasil Americas

Miami, Florida, United States

Overview

Marcela has no verified overview

Personality Overview

Sometimes Friendly

Objective Thinker

Fact-Driven

The only way to convince them is by showing them examples and ample proof.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They are thorough and always follow a systematic approach.

Topics They Care About

Marcela has no verified topics they care about

Media Appearances

Marcela has no verified media appearances

Work History

9-2022
VP, Head of Marketing & Customer Experience at Banco do Brasil Americas
1-2019
Marketing Manager at Banco do Brasil Americas
2-2018
Marketing Specialist at Banco do Brasil Americas
11-2017 - 2-2018
Account Manager at Eye Sea Solutions
2-2005 - 9-2014
Advisory Director at Transportes Della Volpe SA

Education

2007 - 2008
Master of Business Administration (M.B.A.) from Fundação Armando Alvares Penteado
1999 - 2003
Bachelor of Arts: Communications - Specialization in Advertisement and Marketing from Universidade Anhembi Morumbi

More Information

Social Presence :

Prographics :

Exp : 19 Location : Miami, Florida, United States Job Level : Senior Designation : VP, Head of Marketing & Customer Experience at Banco do Brasil Americas
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Insights For Selling To Marcela

During A Call Or A Meeting

DO's

  • When following up with them, expect slowness; use questions to engage them, preferably over email.
  • Share a one-off customer success story but keeps the focus on highlighting objective, numerical results
  • Use phrases like 'results based on data', 'measurable proof', 'X% growth' etc.

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid emotional and informal language, stay objective and to the point instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marcela is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Marcela

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Marcela move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Marcela take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Marcela

Personality Compatibility


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