Marcela Estrella

Examiner
DISC Type : cs

Head of Regulatory at Fondeadora

Mexico

Overview

Marcela has no verified overview

Personality Overview

Process Oriented

Tough To Convince

Overcautious

Being observant comes to them naturally.  They are quite aware of their needs and limitations, so they are unlikely to over-promise. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Marcela has no verified topics they care about

Media Appearances

Marcela has no verified media appearances

Work History

6-2025
Head of Regulatory at Fondeadora
1-2022
Head of Compliance and Regulatory at Fondeadora
9-2021 - 1-2022
Senior Compliance at Clip
6-2019 - 1-2022
Subdirectora de Compliance at AlphaCredit
7-2017 - 6-2019
Gerente de Compliance at AlphaCredit

Education

2020 - 1-2022
Maestría en Derecho Financiero from Universidad Panamericana
2010 - 2011
Máster en Derecho Empresarial from Universidad Autónoma de Madrid

More Information

Social Presence :

Prographics :

Exp : 12 Location : Mexico Job Level : Mid-senior Designation : Head of Regulatory at Fondeadora
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Insights For Selling To Marcela

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marcela is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Marcela

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Marcela move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Marcela take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Marcela

Personality Compatibility


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