Marcella Kenny

Examiner
DISC Type : sc

Business Owner at Self-employed

Greater Cardiff Area, United Kingdom

Overview

Marcella Kenny is the owner of MK Bookkeeping & Administration, a digital bookkeeping practice and payroll bureau. With 30 years of experience in the property sector, she now leads a team helping small to medium-sized businesses. Clients describe her as enthusiastic, organised, professional, and reliable.

She is a very active and proud member of the BNI Cardiff City networking group, frequently sharing her support for fellow members and their presentations. She has also undertaken first aid training and holds certifications in using Facebook and Twitter for business, showing an interest in continuous professional development.

Marcella is a passionate advocate for her business networking group, BNI Cardiff City.

Personality Overview

Tough To Convince

Late Adopter

Process Oriented

They tend to have clarity about their needs and constraints, and are unlikely to over-promise.  They do not like taking risks at all and go for proven options in the end. Being observant comes to them naturally.

Topics They Care About

Small Business Finance
Her firm provides bookkeeping, payroll, VAT registration, and credit control services specifically for small to medium-sized businesses.
Supporting Business Growth
Her stated goal is to help clients grow by providing a clear understanding of their company's financial position at all times.
Professional Networking
She is an enthusiastic and highly engaged member of BNI Cardiff City, regularly posting about her support for the group and its members.

Media Appearances

Marcella has no verified media appearances

Work History

1-2018
Business Owner at Self-employed
2-1992 - 12-2017
Office Manager at PMH PROPERTIES LTD

Education

Marcella has no verified education history

More Information

Social Presence :

Prographics :

Exp : 33 Location : Greater Cardiff Area, United Kingdom Job Level : N/A Designation : Business Owner at Self-employed
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Insights For Selling To Marcella

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Be firm in your communication and stay in control
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marcella is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Marcella

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Marcella move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Marcella take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Marcella

Personality Compatibility


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