Marcello Canabal, MSc

Critic
DISC Type : C

Gerente de E-commerce, Marketplace e Televendas at Lojas Colombo S/A

São Paulo, São Paulo, Brazil

Overview

Marcello Canabal is an e-commerce and digital business leader with a Masters degree from the University of Westminster. He drives strategy for e-commerce, marketplaces, and teleshopping at Lojas Colombo. Colleagues describe him as an extraordinary, results-focused professional who is "completely out of the curve".

Outside of his corporate roles, Marcello is an entrepreneur, having co-founded a company that imported and sold sporting goods. This venture points to a personal interest in martial arts and demonstrates his hands-on experience in international logistics and trade.

He personally managed the entire supply chain, including international import and customs clearance processes, for the sporting goods company he co-founded.

Personality Overview

Critic

Objective Thinker

ROI Driven

They are quite likely to negotiate on pricing or other key terms.  They like to take decisions independently and do not seek others' support often. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Digital Transformation
He has extensive experience leading digital business initiatives, from consulting at Enext to managing e-commerce channels for major companies like MWM and Lojas Colombo.
Marketplace Strategy
He was directly responsible for structuring and managing the marketplace channels at both Lojas Colombo and his previous role at MWM Motores Diesel.
Financial Planning
His background includes a Master's in Quantitative Finance and a role as a Financial Manager, giving him a strong foundation in financial analysis and business planning.

Media Appearances

Marcello has no verified media appearances

Work History

11-2019
Gerente de E-commerce, Marketplace e Televendas at Lojas Colombo S/A
9-2018 - 11-2019
Coordenador de E-commerce at MWM Motores Diesel
2-2016 - 9-2018
Head da Consultoria at Enext Consultoria
9-2015 - 2-2016
Gerente de projetos at Enext Consultoria
1-2014 - 6-2015
Gerente financeiro at CRM Válvulas Industriais Ltda

Education

2007 - 2008
Master in Science from University of Westminster
2003 - 2006
Bachelor from ESPM Escola Superior de Propaganda e Marketing

More Information

Social Presence :

Prographics :

Exp : 17 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Gerente de E-commerce, Marketplace e Televendas at Lojas Colombo S/A
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Insights For Selling To Marcello

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready for penetrating questions and critical examination of your pitch
  • Be formal and objective, they will appreciate it more

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t rush them till they have clearly gotten all the necessary information
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marcello is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Marcello

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Marcello move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Marcello take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Marcello

Personality Compatibility


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