Marcelo Cerqueira

Observer
DISC Type : ci

Superintendente de Prevenção a Fraude/Salvados/ Vistoria Previa/ Pagamentos e Parcerias estratégicas at Grupo HDI

São Paulo, São Paulo, Brazil

Overview

Marcelo Cerqueira is a Superintendent at Grupo HDI, where he oversees a wide range of critical areas including Fraud Prevention, Salvage, Payments, and Strategic Partnerships. His background includes experience as Superintendent of claims and operations, and he holds an XBA in Exponential Business Administration from StartSe.

He directs multiple strategic pillars for the company, from detecting fraud and managing salvaged assets to overseeing payment systems and forging key industry partnerships.

Personality Overview

Example Seeker

Assertive

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They often ask many questions and rely heavily on information and documentation. They are generally good communicators and can be hard to convince.

Topics They Care About

Insurance Fraud Prevention
He leads the fraud prevention division at Grupo HDI, a core part of his current responsibilities as Superintendent.
Strategic Partnerships
His role explicitly includes the development of strategic partnerships, indicating a focus on building collaborative business relationships.
Claims & Operations
His previous role as Superintendent of claims and operations provides him with a deep foundation in core insurance processes.

Media Appearances

Marcelo has no verified media appearances

Work History

1-2024
Superintendente de Prevenção a Fraude/Salvados/ Vistoria Previa/ Pagamentos e Parcerias estratégicas at Grupo HDI
1-2004 - 9-2024
Superintendente de sinistros e operações na HDI Seguros at Grupo HDI

Education

Administração e Negócios from StartSe
Bacharel em Administração de Empresas from Universidade São Marcos

More Information

Social Presence :

Prographics :

Exp : 22 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Superintendente de Prevenção a Fraude/Salvados/ Vistoria Previa/ Pagamentos e Parcerias estratégicas at Grupo HDI
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Insights For Selling To Marcelo

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Be prepared for a lot of questions, answer them objectively
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marcelo is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Marcelo

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Marcelo move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Marcelo take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Marcelo

Personality Compatibility


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