Marcelo Costa da Rocha

Questioner
DISC Type : c

CTO at YDUQS

Rio de Janeiro, Rio de Janeiro, Brazil

Overview

Marcelo is the CTO at YDUQS, bringing extensive executive experience from the telecom industry with companies like TIM Brasil and Oi. An MBA graduate from FIA/USP, his expertise lies in digital transformation, Agile methodologies, and enterprise architecture. Colleagues describe him as an ethical, detail-oriented, and motivational leader with fantastic interpersonal skills.

Personality Overview

Not Easily Convinced

Value Seeker

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to do thorough analysis of any situation. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Technology in Education
As CTO of YDUQS, his mission is to lead the company's technology and innovation strategy, directly impacting the student experience.
Digital Transformation
He has a demonstrated history of leading digital transformation projects, including heading the "Go to" Agile + DEVOPS initiative at TIM Brasil and a transformation program at Oi.
Agile Leadership
His experience includes implementing Agile (Scrum/Safe) frameworks. His posts emphasize reinforcing strategy, results, and team connection in monthly meetings.

Media Appearances

Marcelo has no verified media appearances

Work History

6-2024
CTO at YDUQS
11-2021 - 6-2024
CIO / IT Director at I-Systems
1-2020 - 11-2021
IT Tech Plan & Controll Executive / Dir (Qualidade Arquitetura Budget Eng SW ) at TIM Brasil
6-2018 - 1-2020
IT Executive Manager (Head TI Desenvolvimento SELL TO DELIVERY) at TIM Brasil
1-2017 - 6-2018
Head of Digital Transformation (Tecnologia para Transformação do Negócio) at Oi S.A

Education

2007 - 2010
MBA from FIA / USP (Fundação Instituto de Administração)
1987 - 1991
Graduação from Pontifícia Universidade Católica do Rio de Janeiro

More Information

Social Presence :

Prographics :

Exp : 37 Location : Rio de Janeiro, Rio de Janeiro, Brazil Job Level : Leadership Designation : CTO at YDUQS
URL has been copied!

Insights For Selling To Marcelo

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits
  • Back up any claims with data and numbers

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marcelo is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Marcelo

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Marcelo move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Marcelo take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Marcelo

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.