Marcelo is a Director of Digital Commerce who leads omni-channel and direct-to-consumer transformations for multi-market retailers in the Middle East. With P&L accountability, he develops customer-first digital strategies to drive growth, profitability, and long-term value. Colleagues describe him as an inspirational leader, a real talent, and outstanding in his commitment.
Outside of work, Marcelo is a supportive father who has leveraged his professional network to aid his daughter with her final year university dissertation. This, combined with recommendations praising his guidance, highlights a personal focus on mentorship and helping others succeed in their personal and professional development.
He recently spearheaded a major e-commerce replatforming for Lazurde, doubling conversion rates in just five months.
Read the full overview →They respond better to a combination of speed and relationship. If they come to believe in your value proposition, they will be your champion. They do not mind taking risks and can make hard decisions, if necessary.
Marcelo has no verified education history
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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