Marcelo Da Silva in

Marcelo Da Silva

Trailblazer · DISC type ID
Group Head of Digital & Omni-channel at L'azurde
📍 United Kingdom

Marcelo is a Director of Digital Commerce who leads omni-channel and direct-to-consumer transformations for multi-market retailers in the Middle East. With P&L accountability, he develops customer-first digital strategies to drive growth, profitability, and long-term value. Colleagues describe him as an inspirational leader, a real talent, and outstanding in his commitment.

Outside of work, Marcelo is a supportive father who has leveraged his professional network to aid his daughter with her final year university dissertation. This, combined with recommendations praising his guidance, highlights a personal focus on mentorship and helping others succeed in their personal and professional development.

He recently spearheaded a major e-commerce replatforming for Lazurde, doubling conversion rates in just five months.

Read the full overview →
Experience
15 Years
Current Role
Group Head of Digital & Omni-channel
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

How Marcelo shows up

Friendly But Fast
Achievement-Oriented
Assertive

They respond better to a combination of speed and relationship. If they come to believe in your value proposition, they will be your champion. They do not mind taking risks and can make hard decisions, if necessary.

Priorities

Topics Marcelo cares about

Omnichannel Transformation
He leads digital commerce and omni-channel transformation and recently spearheaded L'azurde's successful replatforming to a composable commerce solution to improve the customer experience.
Future-Proofing Retail
He focuses on long-term strategy and adaptability. In a recent project, his stated goal was to "future-proof" the business by choosing flexible technology that fosters innovation and avoids vendor lock-in.
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Career

Work history

6-2022
Group Head of Digital & Omni-channel
L'azurde
1-2020 - 5-2022
Head Of Digital
AL HALA GENERAL TRADING LLC
6-2015 - 4-2019
GM eCommerce Operations
Al-Futtaim
1-2015 - 5-2015
Head of CRM & Digital
M. H. Alshaya Co.
4-2012 - 5-2015
Operations Manager - E commerce
M. H. Alshaya Co.
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education

Marcelo has no verified education history

Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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