Marcelo Da Silva

Trailblazer
DISC Type : ID

Group Head of Digital & Omni-channel at L'azurde

United Kingdom

Overview

Marcelo is a Director of Digital Commerce who leads omni-channel and direct-to-consumer transformations for multi-market retailers in the Middle East. With P&L accountability, he develops customer-first digital strategies to drive growth, profitability, and long-term value. Colleagues describe him as an inspirational leader, a real talent, and outstanding in his commitment.

Outside of work, Marcelo is a supportive father who has leveraged his professional network to aid his daughter with her final year university dissertation. This, combined with recommendations praising his guidance, highlights a personal focus on mentorship and helping others succeed in their personal and professional development.

He recently spearheaded a major e-commerce replatforming for Lazurde, doubling conversion rates in just five months.

Personality Overview

Friendly But Fast

Achievement-Oriented

Assertive

They respond better to a combination of speed and relationship.  If they come to believe in your value proposition, they will be your champion. They do not mind taking risks and can make hard decisions, if necessary.

Topics They Care About

Omnichannel Transformation
He leads digital commerce and omni-channel transformation and recently spearheaded L'azurde's successful replatforming to a composable commerce solution to improve the customer experience.
Future-Proofing Retail
He focuses on long-term strategy and adaptability. In a recent project, his stated goal was to "future-proof" the business by choosing flexible technology that fosters innovation and avoids vendor lock-in.
Customer Experience
His core philosophy is a "customer-first" digital strategy. He believes in using technology to meet and exceed shopper expectations for personalized, seamless, and responsive interfaces.

Media Appearances

Marcelo has no verified media appearances

Work History

6-2022
Group Head of Digital & Omni-channel at L'azurde
1-2020 - 5-2022
Head Of Digital at AL HALA GENERAL TRADING LLC
6-2015 - 4-2019
GM eCommerce Operations at Al-Futtaim
1-2015 - 5-2015
Head of CRM & Digital at M. H. Alshaya Co.
4-2012 - 5-2015
Operations Manager - E commerce at M. H. Alshaya Co.

Education

Marcelo has no verified education history

More Information

Social Presence :

Prographics :

Exp : 15 Location : United Kingdom Job Level : Mid-senior Designation : Group Head of Digital & Omni-channel at L'azurde
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Insights For Selling To Marcelo

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Display high self-confidence and expect them to have a strong personality.
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marcelo is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Marcelo

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Marcelo move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Marcelo take some risk or not?

  • They can take risks if necessary.

You And Marcelo

Personality Compatibility


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