Emily Hall

Go-getter
DISC Type : d

Marketing Director at Lacoste

United Kingdom

Overview

Emily Hall is a results-driven Marketing Director for Lacoste UK/IRE with extensive experience leading multi-channel campaigns for major retail brands like Frasers Group and Dr. Martens. A graduate of The Manchester Metropolitan University, she specializes in brand strategy and go-to-market delivery on a global scale.

Outside of her professional life, Emily is an active runner, having participated in endurance events like the H2C relay challenge. Her passion for sports extends from her career in athletic apparel and fashion into her personal activities, blending her professional focus with a commitment to fitness.

Colleagues describe her as possessing a refreshing combination of deep industry knowledge and genuine enthusiasm.

Personality Overview

Self-Confident

Vision Oriented

Challenger

They don’t always try to control the conversation but neither do they like yielding it fully.  They can be nudged to make faster decisions by offering what they value. They care equally about the product and its potential impact.

Topics They Care About

Brand Strategy
Her career has focused on leading brand strategy, creative campaigns, and market delivery for major global retail and sports brands like Lacoste and Frasers Group.
Retail Marketing
Has a deep background in the fashion and sports retail sector, with experience at Dr. Martens, Sweaty Betty, Sports Direct, and Lacoste.
Team Building
Frequently posts about hiring for her team at Lacoste, indicating a focus on building a strong marketing department and fostering talent.

Media Appearances

Emily has no verified media appearances

Work History

9-2023
Marketing Director at Lacoste
5-2022 - 9-2023
Head of Marketing at Frasers Group
7-2020 - 9-2023
Senior Marketing Manager at Sports Direct
9-2018 - 7-2020
Global Brand Manager at Sweaty Betty
7-2015 - 9-2018
Marketing Manager at Dr. Martens - Airwair International Ltd

Education

2015 - 2015
Digital Marketing Course from Squared Online
2008 - 2011
Bachelor's degree from The Manchester Metropolitan University

More Information

Social Presence :

Prographics :

Exp : 10 Location : United Kingdom Job Level : Mid-senior Designation : Marketing Director at Lacoste
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Insights For Selling To Emily

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Refer to testimonials from others in similar positions
  • Highlight the competitive differentiation of your product

DONT's

  • Avoid repeating yourself or making generalizations
  • Do not give up if they are not convinced, try again with a different approach
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emily is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Emily

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Emily move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Emily take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Emily

Personality Compatibility


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