Marcelo Gomes da Cruz ∴ in

Marcelo Gomes da Cruz ∴

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Chief Data & Analytics Officer (CDAO) / Executive Director at QSOFT
📍 São Paulo, São Paulo, Brazil

Marcelo is a Chief Data & Analytics Officer at QSOFT with over three decades of experience in data science, AI, and business intelligence at firms like PwC. Colleagues describe him as dedicated, experienced, and possessing impeccable technical knowledge. He specializes in converting data into tangible results using predictive modeling and holds a degree in Electronic Engineering.

He founded Entrei. net, an online business review platform that grew to manage 4 million business listings and attract 1 million monthly visitors.

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Experience
25 Years
Current Role
Chief Data & Analytics Officer (CDAO) / Executive Director
Job Level
Leadership
Location
São Paulo, São Paulo, Brazil
Personality Overview

How Marcelo shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Marcelo cares about

AI & Data Governance
As CDAO, his core focus is on leading projects in Big Data, AI, Machine Learning, and establishing robust Data Governance frameworks.
Predictive Analytics
He has extensive experience developing predictive models, including one at PwC that reduced sales force time in acquiring new clients by 60%.
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Career

Work history

11-2020
Chief Data & Analytics Officer (CDAO) / Executive Director
QSOFT
2-2025
Membro
Open Mind Brazil
2-2018 - 10-2020
CTO da HIF Saúde Data & Analytics
HIF Saúde
2-2013 - 2-2018
Senior Manager Data & Analytics
PwC Brasil
2-2000 - 11-2017
Diretor
Entrei.net - Guia de Empresas
In the press

Media appearances

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Education
1994 - 1999
Engenharia Eletrônica
Universidade Santa Cecília
2009 - 2012
Marketing
Universidade Paulista
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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