Marcelo Gomes da Cruz ∴

Sharpshooter
DISC Type : CD

Chief Data & Analytics Officer (CDAO) / Executive Director at QSOFT

São Paulo, São Paulo, Brazil

Overview

Marcelo is a Chief Data & Analytics Officer at QSOFT with over three decades of experience in data science, AI, and business intelligence at firms like PwC. Colleagues describe him as dedicated, experienced, and possessing impeccable technical knowledge. He specializes in converting data into tangible results using predictive modeling and holds a degree in Electronic Engineering.

He founded Entrei. net, an online business review platform that grew to manage 4 million business listings and attract 1 million monthly visitors.

Personality Overview

ROI Driven

Precise But Practical

Thorough Evaluator

More than the product, they care about the effectiveness of the product.  They like to be in a position where they can control the conversation and terms. They are not focused on building rapport and relationships.

Topics They Care About

AI & Data Governance
As CDAO, his core focus is on leading projects in Big Data, AI, Machine Learning, and establishing robust Data Governance frameworks.
Predictive Analytics
He has extensive experience developing predictive models, including one at PwC that reduced sales force time in acquiring new clients by 60%.
BI with Tableau
He has been praised for his expertise in Analytics using Tableau and actively shares job opportunities related to the platform.

Media Appearances

Marcelo has no verified media appearances

Work History

11-2020
Chief Data & Analytics Officer (CDAO) / Executive Director at QSOFT
2-2025
Membro at Open Mind Brazil
2-2018 - 10-2020
CTO da HIF Saúde Data & Analytics at HIF Saúde
2-2013 - 2-2018
Senior Manager Data & Analytics at PwC Brasil
2-2000 - 11-2017
Diretor at Entrei.net - Guia de Empresas

Education

1994 - 1999
Engenharia Eletrônica from Universidade Santa Cecília
2009 - 2012
Marketing from Universidade Paulista

More Information

Social Presence :

Prographics :

Exp : 25 Location : São Paulo, São Paulo, Brazil Job Level : Leadership Designation : Chief Data & Analytics Officer (CDAO) / Executive Director at QSOFT
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Insights For Selling To Marcelo

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Be respectful but crisp
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Do not spend too much time focusing on product tech or features
  • Avoid being a storyteller and don’t try to oversell
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marcelo is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Marcelo

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Marcelo move?

  • They can take decisions very fast if you manage to convince them.
  • Can Marcelo take some risk or not?

  • The risks don’t matter much to them.

You And Marcelo

Personality Compatibility


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