Marcelo Soares.

Sharpshooter
DISC Type : CD

IT Director at Pag.aí

Fortaleza, Ceará, Brazil

Overview

Marcelo is an IT Director at Pag. aí with 20 years of experience in data science, information security, and digital transformation. He leads technology strategy focused on infrastructure, governance, and PCI DSS compliance. Described by colleagues as competent, dedicated, and a natural leader, he is currently pursuing a Masters in Artificial Intelligence.

Outside of work, Marcelo is passionate about building the local tech community. He serves as the volunteer Vice President for GGTIC-CE, a non-profit association that connects and supports over 150 IT managers across the state of Ceará, Brazil, fostering knowledge exchange and collaboration among technology leaders.

He is currently pursuing a Masters degree in Artificial Intelligence from the European Business School of Barcelona (ENEB).

Personality Overview

Rigorous & Demanding

Fast But Analytical

ROI Driven

They prefer to move quickly, and expect the same from others.  They like to stay in control of the negotiation or defining of the terms. They respond well to strong and respectful communication.

Topics They Care About

AI in Business
Currently pursuing a Master's in Artificial Intelligence, demonstrating a strong interest in applying emerging AI technologies to solve business challenges.
Data Privacy
Holds EXIN certifications for Privacy and Data Protection Professional (DPO) and has served as a DPO, emphasizing his expertise in information security and compliance.
IT Community Leadership
Serves as the volunteer Vice President of GGTIC-CE, an association for over 150 IT managers, showing a commitment to fostering collaboration and knowledge sharing.

Media Appearances

Marcelo has no verified media appearances

Work History

6-2025
IT Director at Pag.aí
5-2025
Vice president at GGTIC-CE
6-2023 - 5-2025
Diretor Suplente at GGTIC-CE
10-2022 - 6-2025
IT Manager | DPO | E-Commerce Manager at Grupo Fornecedora
6-2021 - 10-2022
IT Manager / Data Protection Officer (DPO) at Rueda & Rueda Advogados

Education

9-2025 - 9-2028
MSC from ENEB - Escuela de Negocios Europea de Barcelona
11-2024 - 9-2025
Master of Business Administration - MBA from ENEB - Escuela de Negocios Europea de Barcelona

More Information

Social Presence :

Prographics :

Exp : 6 Location : Fortaleza, Ceará, Brazil Job Level : Mid-senior Designation : IT Director at Pag.aí
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Insights For Selling To Marcelo

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Be respectful but crisp
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being too verbose
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marcelo is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Marcelo

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Marcelo move?

  • If convinced, they can reach decisions quite fast.
  • Can Marcelo take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Marcelo

Personality Compatibility


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