Marcelo Sosa

Questioner
DISC Type : c

Division Vice President at Shake Shack

Orlando, Florida, United States

Overview

Marcelo has no verified overview

Personality Overview

Systematic

Value Seeker

Price-Sensitive

They prefer to analyze every situation thoroughly.
  It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Marcelo has no verified topics they care about

Media Appearances

Marcelo has no verified media appearances

Work History

9-2025
Division Vice President at Shake Shack
4-2025 - 9-2025
Senior Director of New Restaurant Growth at Shake Shack
3-2024 - 4-2025
Regional Director of Operations at Shake Shack
6-2014 - 4-2017
General Manager at Red Lobster
5-2009 - 6-2014
Culinary/ Staffing and Training Manager at Red Lobster

Education

Marcelo has no verified education history

More Information

Social Presence :

Prographics :

Exp : 9 Location : Orlando, Florida, United States Job Level : Senior Designation : Division Vice President at Shake Shack
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Insights For Selling To Marcelo

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marcelo is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Marcelo

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Marcelo move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Marcelo take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Marcelo

Personality Compatibility


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