Brian Roach

Observer
DISC Type : ci

Senior Director, Marketing Enablement & PMO at Ally

Charlotte, North Carolina, United States

Overview

Brian has no verified overview

Personality Overview

Assertive

Curious

Example Seeker

They often ask many questions and rely heavily on information and documentation.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Brian has no verified topics they care about

Media Appearances

Brian has no verified media appearances

Work History

7-2025
Senior Director, Marketing Enablement & PMO at Ally
2-2021 - 8-2025
Senior Director, Consumer Marketing Strategy at Ally
1-2018 - 2-2021
Director, Strategic Marketing Initiatives at Ally
9-2018 - 12-2023
President, Charlotte Chapter at Financial Communications Society
2-2012 - 5-2014
SVP, Marketing Program Manager at Bank of America

Education

1993 - 1997
Bachelor of Arts from Catawba College

More Information

Social Presence :

Prographics :

Exp : 22 Location : Charlotte, North Carolina, United States Job Level : Senior Designation : Senior Director, Marketing Enablement & PMO at Ally
URL has been copied!

Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Help them understand the risk aspect fully while inspiring confidence
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Brian

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They like to analyze well and then make their decisions.
  • Can Brian take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Brian

Personality Compatibility


Other Ally Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.